TikTok Shop / Organic Creative Strategist

RYZE

2d

About The Position

RYZE is seeking a TikTok Shop / TikTok Organic Creative Strategist to join the Performance team and directly support the company's TikTok Shop operations. This role requires a creative strategist specializing in viral TikTok content, understanding trend adaptation for brands, and operating across both branded and non-branded account approaches. The strategist will drive content production for RYZE's additional TikTok accounts and write concept scripts to help TikTok Shop affiliates convert.

Responsibilities include developing organic content strategies, monitoring TikTok trends, writing creative concepts and scripts optimized for watch time and shares, identifying high-performing formats and content angles, distinguishing between brand and non-branded content, writing scripts and briefs for affiliates that drive conversion, identifying winning content patterns from top-performing affiliate videos, and aligning content concepts with promotions and product pushes. The role also involves driving content production for RYZE's additional TikTok accounts, managing content calendars, coordinating with editors and creators, and testing different content angles. A key aspect is reviewing performance data to inform creative decisions and ensuring alignment with affiliate performance goals and GMV targets.

Requirements

• 2+ years writing or strategizing TikTok content — with a portfolio that demonstrates trend adaptation, not just content creation.
• Demonstrable track record of contributing to viral or high-performing TikTok content, either for a brand or as a creator.
• Strong scriptwriting ability — can write a hook, narrative arc, and CTA that feels native to TikTok, not like a repurposed ad.
• Deep understanding of TikTok Shop content mechanics — how affiliate content converts and what separates a product post from a selling video.
• Comfortable operating across branded and non-branded content approaches simultaneously.
• Fast-moving and trend-aware — knows when a format is peaking vs. already declining and acts accordingly.
• Experience briefing or directing creators, editors, or production teams.
• Comfortable working from performance data to inform creative decisions.

Responsibilities

• Monitor TikTok trends, sounds, formats, and creator behaviors daily — identifying which are worth acting on and how to adapt them to RYZE before the moment passes.
• Develop organic content strategies for multiple RYZE-controlled TikTok accounts, including both branded and non-branded approaches.
• Write creative concepts and scripts for organic TikTok videos — hook, structure, narrative, and call to action — optimized for watch time and shares, not just views.
• Identify the formats, tones, and content angles that are currently outperforming on TikTok and build a repeatable playbook RYZE can execute at speed.
• Distinguish clearly between what works as brand content vs. what works as non-branded or creator-native content — and brief accordingly for each account type.
• Write concept scripts and content briefs for TikTok Shop affiliates — giving creators the hooks, angles, and talking points that drive conversion without making their content feel scripted.
• Identify winning content patterns from top-performing affiliate videos and extract transferable concepts other affiliates can adapt.
• Work with the TikTok Shop team to align content concepts with active promotions, product pushes, and commission windows.
• Build and maintain a library of proven concepts, hooks, and scripts affiliates can pull from when they need direction.
• Drive content production for RYZE's additional TikTok accounts — briefing creators, directing shoots, and overseeing output from concept through post.
• Manage content calendars across multiple accounts, ensuring consistent publishing cadence and format variety.
• Coordinate with editors and creators to ensure concepts are executed correctly and maintain the platform-native feel that makes organic content perform.
• Test different content angles, personas, and formats across accounts and report on what's working.
• Review performance data on organic content and affiliate videos — identifying which hooks, formats, and narratives are driving the most watch time, engagement, and click-through.
• Feed those learnings back into the creative concept pipeline so every iteration is informed by what actually worked.
• Work closely with the TikTok Shop team to ensure organic content strategy is aligned with affiliate performance goals and GMV targets.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed