Creative Specialist

Caterpillar Inc.•Irving, TX

9h•$89,210 - $133,810•Onsite

About The Position

The Creative Specialist for Caterpillar's Electric Power Marketing team is responsible for designing and executing marketing materials that enhance employee and customer engagement, drive awareness of Electric Power offerings, and support business growth. This role leads the creation of visually compelling creative assets, digital content, and brand-aligned marketing materials. The Creative Specialist collaborates closely with teams across Electric Power, dealers and Caterpillar technology partners to deliver a consistent, cohesive visual strategy and high-quality creative materials.

Requirements

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.

Nice To Haves

Bachelor’s degree in Graphic Design, Communications, Digital Marketing or a related field; or equivalent work experience.
Advanced proficiency in Adobe Creative Cloud applications, including InDesign, Photoshop, Illustrator, and Adobe Express.
Experience creating and editing visual content for presentations, social media and digital platforms.
Experience developing professional PowerPoint presentations for the business.
Experience editing and producing video content.
Experience using AI-enabled creative or marketing tools to improve efficiency and enhance content development.

Responsibilities

Create Compelling Visual Designs and Brand Assets: Develop and execute creative visual concepts that effectively communicate key messages and support business objectives. Design a wide range of marketing and communication materials, including digital, print, presentation (PowerPoint), and multimedia assets. Apply brand standards consistently while evolving creative solutions to meet audience and business needs. Transform complex information into visually engaging and easy-to-understand graphics.
Manage Creative Projects from Concept to Completion: Lead design projects through all stages of development, from concept creation and stakeholder alignment to final production and delivery. Balance multiple projects simultaneously while meeting deadlines and maintaining high-quality standards. Collaborate with cross-functional teams to ensure creative solutions align with strategic goals and project requirements. Incorporate feedback effectively and refine designs based on stakeholder input.
Collaborate and Communicate Effectively: Partner with marketing, communications, leadership, and subject matter experts to develop impactful visual solutions. Present design concepts and creative recommendations clearly to stakeholders and project teams. Build strong relationships across organizations to understand audience needs and deliver effective visual communications. Support a collaborative creative environment that encourages innovation, feedback, and continuous improvement.
Lead Marketing/Communications Innovation and Process Transformation: Identify and implement emerging marketing technologies, AI tools, and digital capabilities to improve efficiency and effectiveness. Support enterprise initiatives focused on customer personalization and digital engagement. Create marketing and communication process standards and governance to ensure consistency for EPD stakeholders.