Creative Services Producer - Wect

Gray Media • Wilmington, NC

4d

About The Position

As a Creative Services Producer, you'll concept, produce, and deliver compelling on-air and digital creatives that strengthen the WECT brand and help our advertising partners succeed. WECT has been Where News Comes First in Southeastern North Carolina for more than 70 years and is the dominant station in the Wilmington market, serving one of the fastest-growing regions on the East Coast. WECT reaches its audience on-air, online, through its top-rated News & Weather apps, and across leading streaming platforms.

Requirements

• 2+ years of hands-on video production experience (commercial, promo, marketing, film or newsroom production).
• Strong editing skills and storytelling instincts.
• Experience shooting with professional cameras and capturing quality audio.
• Ability to write clear, persuasive scripts (and take feedback well).
• Proven ability to juggle multiple projects and deadlines.
• Solid communication skills and a collaborative, solutions-first mindset.

Nice To Haves

• Experience creating content for social, digital, and streaming platforms.
• Motion graphics experience (After Effects or similar).
• Understanding of marketing strategy, branding, and campaign performance.
• Familiarity with broadcast workflows, traffic/delivery specs, and media formats.

Responsibilities

• Produce end-to-end creative: develop concepts, write scripts, shoot video, edit, and deliver finished spots and promos.
• Create multi-platform campaigns for station image, special projects, news promotion, and marketing initiatives.
• Partner with Sales to create effective, client-focused commercial creative from brainstorm to final approval.
• Collaborate across teams (news, digital, sales, production) to keep projects on track and aligned with priorities.
• Manage multiple deadlines with strong organization, clear communication, and attention to detail.
• Maintain brand consistency across all deliverables while keeping the work fresh and audience-first.
• Stay current on video trends, editing techniques, platform best practices, and creative storytelling.

Benefits

• Equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.
• Compliance with applicable state and local laws governing nondiscrimination in employment.
• Prohibition of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed