Creative Services Manager

Delta Defense LLC • West Bend, WI

4d • Hybrid

About The Position

Delta Defense is seeking an innovative and visionary Creative Services Manager to lead and evolve our in-house creative team, overseeing both graphic design and copywriting functions. This role shapes how the USCCA® and Delta Defense brands are expressed through compelling visual design, strategic messaging, and integrated storytelling across digital, print, video, and emerging media platforms. The ideal candidate is a creative leader and modern marketing technologist who blends strong art direction, content strategy, and team leadership with expertise in brand development, integrated campaigns, and emerging creative technologies—including AI-assisted creative tools and generative workflows. This leader will guide a multidisciplinary team of designers and copywriters in developing impactful brand experiences that strengthen member engagement, enhance customer experiences, and advance our marketing mission. As a champion of creativity, collaboration, and innovation, the Creative Services Manager will establish creative standards, mentor talent, optimize workflows, and partner cross-functionally with marketing, product, and leadership teams to deliver cohesive, high-performing campaigns that resonate with firearm owners nationwide.

Requirements

• Bachelor's degree in Graphic Design, Visual Communication, Marketing, Communications, Advertising, or related field. Equivalent experience will be considered.
• 5+ years of professional experience in creative, design, content, or marketing roles.
• 3+ years of experience managing, mentoring, or leading creative teams.
• Experience leading multidisciplinary creative teams, including designers, copywriters, content creators, or other creative professionals.
• Strong portfolio demonstrating expertise in brand development, visual communication, marketing campaigns, and creative leadership.
• Advanced experience with Adobe Creative Cloud (Illustrator, Photoshop, InDesign) and digital design tools such as Figma.
• Strong understanding of integrated marketing campaigns and content strategy across digital, print, social media, video, email, and customer communications.
• Experience reviewing, guiding, and providing feedback on written content, messaging, and brand communications.
• Familiarity with AI-powered creative tools, generative technologies, and emerging creative workflows.
• Excellent communication, presentation, strategic thinking, and stakeholder management skills.
• Demonstrated ability to manage creative production workflows, prioritization, resourcing, and deadlines across multiple projects and stakeholder groups in a fast-paced environment.
• Experience managing external creative vendors, agencies, freelancers, and production partners.
• Commitment to continuous learning and staying at the forefront of creative innovation.
• Demonstrates the Core Values of Delta Defense, LLC.

Responsibilities

• Execute the creative evolution of the USCCA® and Delta Defense brands, providing strategic creative direction for major campaigns, product launches, member communications, and brand initiatives led by the Creative Director's vision and direction.
• Ensure alignment between visual design and written messaging across all marketing channels to deliver cohesive, compelling brand storytelling.
• Translate strategic business goals into integrated creative solutions that connect brand, messaging, and customer experience.
• Provide creative oversight and feedback on both design and copy deliverables to ensure consistency in brand standards, voice, tone, quality, and effectiveness.
• Champion creativity and innovation while maintaining a strong focus on business objectives and measurable outcomes.
• Champion modern creative practices by leveraging emerging technologies, including AI-powered creative tools, generative workflows, and evolving content production methods.
• Develop and maintain scalable creative standards, design systems, brand guidelines, and content frameworks to ensure consistency, efficiency, and quality across all creative outputs.
• Identify opportunities to improve creative effectiveness, streamline production processes, and enhance audience engagement through innovation and experimentation.
• Stay informed on industry trends across design, content marketing, brand strategy, and creative technology.
• Lead the development of integrated creative campaigns spanning digital, print, social media, email, video, web, and member communications.
• Partner with marketing stakeholders to ensure campaigns are strategically aligned, creatively compelling, and effectively executed across channels.
• Guide the creative development process from concept through execution, ensuring visual and written elements work together to achieve campaign objectives.
• Support user experience, engagement, conversion, and retention goals through effective creative strategy and execution.
• Lead, mentor, and develop a multidisciplinary creative team of graphic designers and copywriters by providing clear direction, actionable feedback, coaching, and growth opportunities.
• Foster a collaborative, high-performance culture that encourages creativity, accountability, continuous improvement, and professional development.
• Partner with Creative Team Leads to manage day-to-day team operations while providing strategic leadership and long-term talent development.
• Conduct performance management, career development planning, and succession planning activities to support team growth and organizational scalability.
• Oversee creative operations including project prioritization, workflow management, resource allocation, and production planning across design and content functions.
• Ensure high-quality, on-time delivery of creative assets while balancing business priorities, team capacity, and operational efficiency.
• Continuously evaluate and improve creative processes, systems, and workflows to increase scalability, speed, and effectiveness.
• Monitor team workload, identify resource needs, and collaborate with leadership on capacity planning and organizational development.
• Partner with marketing, brand, product, sales, education, and executive leadership teams to align creative strategy with business objectives.
• Present creative concepts, campaign strategies, and performance insights to senior leadership and key stakeholders.
• Influence cross-functional teams through strong communication, storytelling, and creative problem-solving.
• Coordinate with external partners, agencies, photographers, printers, freelancers, and vendors as needed.

Benefits

• Competitive base salary and eligibility in company incentive bonus plan
• 23 Days of Personal Time Off
• 8 Company Holidays
• Paid day of Volunteer Service annually
• Robust Insurance Coverage Options: Medical, Dental, Vision, HSA, FSA, Life, STD, & LTD

What This Job Offers

• Job Type: Full-time
• Career Level: Manager