Creative Operations Manager - Marketing - Lakeland

Publix • Lakeland, FL

4d

About The Position

The Creative Operations Manager guides creative-led initiatives from concept through final delivery by managing resource capacity, defining milestones, developing timelines, and removing operational roadblocks. This role supports the Creative team by providing structure, communication, and accountability across projects, enabling creative leaders and operations partners to focus on strategic and creative priorities while ensuring work is delivered efficiently and effectively. This role assists with resource planning, capacity management, creative process optimization, and training to enhance the productivity of the Creative team.

Requirements

• Bachelor’s degree in Marketing, Advertising, or Communications field, or equivalent experience
• 5 years’ experience as a Project Manager or Account Leadership position in a creative, marketing, or advertising department or agency
• Thorough knowledge of creative processes, timelines, and workload impacts
• Strong knowledge of creative associate resources’ skill sets, capabilities, and capacity
• Knowledge of external creative resources and their expertise and capabilities (e.g., advertising agencies, design firms, production suppliers)
• Knowledge of Publix marketing objectives, brand identity standards, positioning statements, and corporate strategy
• Knowledge of communication channels including television, radio, environmental signage, point of purchase, out of home, digital video, social media, email, and web
• Knowledge of current creative trends in the retail industry relative to each of the design/creative disciplines
• Exceptional project management skills
• Knowledge of training and development methods and best practices for creative individuals
• Knowledge of all phases of the creative development process (concept, copywriting, layout, execution)
• Knowledge of creative and/or marketing departments organizational structure, roles and responsibilities, and associated work processes
• Analytical skills
• Budget management skills
• Human resource management skills
• Strategic planning skills
• Ability to collaborate effectively
• Strong leadership and mentoring skills
• Ability to understand creative people
• Persuasion/negotiation skills
• Exceptional verbal and written communication skills
• Strong presentation skills
• Ability to be flexible and respond to quickly changing priorities on short notice
• Mac OS
• Microsoft Office (Word, Excel, PowerPoint)
• Marketing resource management systems
• Adobe Creative Suite
• Digital Asset Management system

Nice To Haves

• Master’s Degree in Business, Marketing, Advertising, or Communications field, or equivalent experience
• 7 years’ experience as a Project Manager or Account Leadership position in a creative, marketing, or advertising department or agency

Responsibilities

• Manage non-campaign, creative-led projects by assigning work based on bandwidth and expertise, developing realistic timelines, establishing deliverables, and overseeing completion and delivery.
• Support creative resourcing, capacity planning, and utilization using Workfront and other available data sources to identify bandwidth needs and forecast congestion points.
• Lead or coordinate Creative activities such as Retail Operations Conference support, Creative department meetings, brand updates, logo redesigns, creative audits, creative case studies, award submissions, and quarterly creative reviews.
• Serve as the primary liaison between Creative project stakeholders by providing updates, managing expectations, setting agendas, and facilitating collaboration.
• Assist with select outsourced agency work, including coordination of deliverables and timelines, socializing assets for review and approval, consolidating feedback, and ensuring final assets are delivered on time.
• Develop or refine workflows and processes for Creative teams in partnership with Marketing Operations leadership.
• Create SOPs, templates, forms, and tools that streamline routine tasks, requests, and Creative operations.
• Develop and lead training through decks, videos, and/or in-person sessions, when appropriate.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level