Creative & Marketing Manager - CBRE x Experience by Industrious

Industrious•New York, NY

About The Position

At Experience by Industrious, we’re building a portfolio of services that reimagine the workplace—not just for companies, but for entire office buildings. As part of our tenant experience offering, we partner with leading commercial landlords to deliver amenity and engagement programs that make tenants feel more connected, supported, and productive. We are looking for a Creative & Marketing Manager to develop and operationalize event strategy, marketing systems, and creative excellence that will drive engagement, consistency, and perceived value for both tenants and ownership. This role sits at the center of creative execution for Experience by Industrious – translating strategy into programs, content, and tools that elevate the tenant experience across a national portfolio. This role is well-suited to someone with experience across community engagement, marketing, events and activations, branding, and hospitality—someone who can move fluidly between creative thinking and execution.

Requirements

5–8 years of experience in marketing, events, brand, or experience-driven roles
Experience designing marketing materials and content across multiple channels (digital, physical, experiential)
Strong writing and editing skills, with a clear point of view on tone and voice
Experience creating or working within brand standards and guidelines
Ability to manage multiple projects and deadlines with a high level of organization and follow-through
Experience supporting or executing events, activations, or brand programs
Strong eye for design and attention to detail; experience with tools such as Canva or Adobe preferred
Experience working with external vendors and partners
Comfort operating in a fast-paced, evolving environment with a high degree of autonomy
Strong communication skills, with the ability to give clear, actionable feedback
Interest in hospitality, real estate, and experience design

Responsibilities

Own how Experience by Industrious shows up, visually and verbally, across tenant and client touchpoints
Maintain clear, usable standards for tone, voice, and design that teams can actually apply day to day
Build and evolve templates, examples, and reference materials that make “on-brand” the default, not the exception
For select properties, review and refine outputs from local teams – raising the level of clarity, consistency, and overall taste
Give direct, actionable feedback that helps teams elevate the quality and consistency of outputs (copy, design, event styling)
Ensure everything we put into the world feels considered, cohesive, and reflective of the experience we’re delivering
Continuously raise the bar on creative quality and consistency across the portfolio
Partner with leadership to evolve brand expression as needed, and ensure updates are effectively rolled out
Uphold creative and experiential standards across the portfolio
Develop event concepts, frameworks, and execution roadmaps that can be deployed across the portfolio (event catalog)
Define what “great” looks like by establishing creative standards for events (quality, partners, design, flow) and ensure it shows up consistently across markets
Support local teams in executing elevated, on-brand events: Vendor sourcing and partner recommendations, Creative direction, event flow and experience design guidance, Sourcing materials that elevate look and feel
Identify and cultivate a network of best-class partners to elevate programming quality
Produce trend reports and inspiration decks to keep programming culturally relevant and differentiated
Build and maintain marketing templates and brand toolkits that teams can use easily and consistently (newsletters, signage, social, collateral)
Develop marketing materials across digital, physical, and experiential channels
Support the creation of presentations, B2B marketing materials, and client-facing decks
Coordinate production and distribution of marketing materials with internal teams and external vendors
Ensure all materials are accurate, on-brand, and delivered to a high standard of quality
Write and edit copy across formats (emails, newsletters, signage, seasonal campaigns)
Produce and edit visual content (photo/video) for social and marketing use
Apply an editorial lens to all outputs; with a focus on clarity, tone, and quality
Translate brand voice into content that is practical, usable content for local teams
Continuously refine messaging to ensure it resonates with both tenants and ownership audiences
Source and manage relationships with local and national partners (retail, wellness, F&B, cultural, etc.)
Maintain a strong pipeline of high-quality vendors and collaborators
Support partnership execution across events and activations
Identify opportunities to strengthen programming through thoughtful partnerships and sponsorships