Creative Manager

Scheels All Sports • Fargo, ND

7h

About The Position

SCHEELS is seeking an experienced Creative Manager to lead projects across broadcast, radio, digital platforms, and internal communications for more than 13,000 associates. The role supports authentic, relevant brand messaging across 34 markets and works with SCHEELS’ in-house Brand Creative and Production team. The Creative Manager manages cross-functional teams, develops creative briefs, aligns messaging with project goals, and analyzes asset effectiveness. Filming and photography take place in the in-house studio and on location. The position also contributes to impactful messaging intended to support SCHEELS’ success.

Requirements

• Bachelor’s degree.
• At least 10 years of experience in creative development and brand management.
• At least 7 years of supervisory experience.
• Proven experience leading creative teams in a design agency, marketing department, or related field.
• Strong portfolio showcasing creative work across various mediums.
• Experience working with clients to understand their needs and deliver creative solutions.
• Ability to communicate effectively and collaborate with people of diverse personalities and experience levels, both independently and as part of a team.
• Strong leadership skills to inspire and align cross-functional teams.
• Strong communication skills and the ability to build positive relationships with associates and external vendors.
• Self-motivation and strong time-management skills.
• High organization and attention to detail, including reliable follow-up.
• Ability to adapt to a changing work environment and listen to, learn from, and apply critical feedback.
• Ability to apply basic math, grammar, punctuation, and spelling.
• Meet SCHEELS dress and grooming expectations.
• Approved company driver with a valid driver’s license.
• Genuinely and consistently treat co-workers, customers, and business partners with importance and courtesy.
• Approach daily tasks, projects, and follow-up communication with energy and urgency.
• Demonstrate a desire to become a knowledgeable expert in the role and apply that knowledge effectively.
• Show respect and appreciation for others and SCHEELS.
• Arrive at work and meetings 10 minutes early.
• Demonstrate a team mentality and a genuine interest in helping others before yourself.

Nice To Haves

• Postgraduate education in Media, Creative, or Marketing.

Responsibilities

• Research consumer insights and the competitive landscape to develop authentic and relevant content.
• Participate in creative brainstorming and concept development.
• Collaborate with company stakeholders to create creative briefs that align project goals, product focus, and target personas.
• Set creative goals in accordance with brand guidelines and objectives.
• Work with Creative Project Managers to assign roles and responsibilities and set project timelines from inception to completion.
• Determine review and editing timelines, identify stakeholders, and establish metrics for measuring success against stated goals.
• Identify and address creative roadblocks and conflicts.
• Ensure the SCHEELS brand style guide and marketing standards are upheld.
• Organize daily routines, manage budgets, and handle general administrative tasks.
• Maintain a safe and clean work environment.
• Share creative direction, timelines, and updates with the marketing team, E-commerce, and other relevant stakeholders.
• Assist with company-wide messaging on relevant topics.
• Review project status with Creative Media Managers and share projects with the ASL/CMO for review and approval.
• Distribute approved assets to stakeholders, including information about creative goals to support strategic placement.
• Build positive relationships with associates and external vendors through effective communication and attention to detail.
• Serve as Executive Producer or Director with the on-set team to capture content outlined in creative briefs.
• During production, gather feedback from experts and others with relevant content knowledge to ensure content is authentic and relevant.
• Gather data on creative placement and effectiveness across the office.
• Lead creative recap sessions across the office and within the Creative Team.
• Use strategic insights to work with the creative team on improving creative content.
• Read reports quickly and make sound SCHEELS business decisions.
• Follow safety procedures and perform job duties in a way that minimizes injury risk.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager