Creative Manager

CAMPERS INN INC • Jacksonville, FL

1d • Hybrid

About The Position

Campers Inn RV is seeking a Creative Manager to lead creative initiatives across its network of over 50 dealerships. This role is responsible for defining visual direction and upholding brand standards across all channels. The Creative Manager will lead the Creative and Content functional leads and will be instrumental in driving the adoption of AI across all creative workstreams. Campers Inn RV is a growing company dedicated to helping people enjoy the RV lifestyle and is committed to innovation and positive industry change. They aim to be the RVer's Trusted Resource and offer meaningful career paths and development opportunities. Founded in 1966, Campers Inn RV is the Nation's Largest Family-Operated RV Dealership with a strong family-focused culture and core values of Integrity, Teamwork, Continuous Improvement, and Sustainability. The company has received national recognition for its excellence, including being named a Top 50 RV Dealership in the U.S. every year since 2010 and being honored as one of the Top 5 Blue Ribbon RV Dealerships by RVBusiness.

Requirements

• Bachelor’s degree in marketing, design, communications, or related field preferred
• 5+ years in high-volume creative environments
• 5+ years of campaign concepting and creative strategy ownership
• 5+ years managing creative teams (not just leading projects)
• Demonstrated history of using performance data (CTR, conversion, retention, lift) to evolve creative output
• Strong, demonstrable application of AI tools in creative work, with examples and clear point of view
• Demonstrated excellent oral and written communication skills, along with excellent interpersonal skills
• Ability to set creative direction with confidence and ship to a defined standard
• Ability to read performance data and adjust creative output accordingly, including comfort changing direction when work isn’t performing
• Ability to multitask in a fast-paced environment
• Reliable and strong work ethic
• Commitment to superior customer service
• Ability to work independently as well as on a team
• Knowledge or ability to learn company computer systems and applications, including creative production and AI tooling
• Ability to work flexible hours as required, which may include evenings and weekends

Nice To Haves

• Retail, automotive, or experience-led brand background preferred

Responsibilities

• Sets and enforces visual direction and brand standards across all channels (paid, organic, owned, and on-site)
• Translates brand strategy into distinctive creative concepts and provides final creative approval on major campaigns
• Leads two functional leads (Creative Lead and Content Lead) and the teams beneath them, including designers, videographers, and content creators
• Partners with the team to test, measure, and evolve creative based on results
• Drives AI adoption across every creative workstream, including concepting, production, and review
• Builds and maintains a creative-effectiveness scorecard in partnership with Performance
• Ensures consistent brand presentation across 50+ dealership locations as the network expands
• Develops and coaches direct reports, including performance management, hiring, and career development
• Manages creative production volume without compromising quality or brand standards

Benefits

• Hybrid schedule based out of our Jacksonville, FL headquarters
• Ongoing career development opportunities: specialized job training, certifications, professional development, and assistance in continuing education
• Comprehensive health and welfare plan for all full-time employees (30+ hours/week), including: Major Medical Insurance, Dental Insurance, Vision Insurance, Life Insurance (Basic, Supplemental, Spouse, and Child available), Employee Assistance Program (EAP)
• Paid Time Off
• Qualified retirement plan (401k) with Employer Match
• Fair and competitive compensation

What This Job Offers

• Job Type: Full-time
• Career Level: Manager