Creative Manager

Franklin Electric•Fort Wayne, IN

1d•Hybrid

About The Position

Embark on a career journey with Franklin Electric, where your passion meets purpose, and every day is an opportunity to make a difference in our global communities in providing access to water, fuel and electricity. The Creative Manager leads a team of Graphic Designers and oversees the quality and consistency of the work produced by the Creative Solutions team. Working closely with the Marketing Strategy and Digital Marketing teams, this role manages the creative process from concept through execution, ensuring marketing objectives are translated into clear, compelling creative strategies. Franklin Electric is a diverse team of innovators making a positive global impact since 1944. We offer innovative water solutions, ensuring access, treatment, and efficient management of this vital resource. Our commitment to excellence is reflected in our innovative products, industry leading quality products, exceptional customer service, employee development, and passion for social responsibility. Join us to create a better future while growing professionally in a supportive environment! MOVE FORWARD WITH US

Requirements

Demonstrates the ability to develop creative branding and visual strategies and establish visual communication standards across all marketing channels.
Demonstrates excellent written and verbal communication skills.
Demonstrates experience and knowledge of best practices in design and visual communication, applying creative and design thinking to research, evaluate, and recognize design and marketing trends.
Demonstrates strong project management skills with the ability to manage multiple priorities and deadlines, supported by strong organizational, time management, and interpersonal skills.
Relies on extensive experience and judgment to plan, prioritize, and accomplish goals.
Works independently and collaboratively within a fast-paced, dynamic environment.
Demonstrates the ability to travel up to 20% of the calendar year to attend industry trade shows, customer events, and company meetings.
Bachelor’s degree in graphic design or a related field (required).
Seven to ten years of relevant management experience in graphic design (required).
Proficient in both Mac and PC platforms.
Advanced in Adobe Creative Suite, Microsoft PowerPoint, and Microsoft Word.
Experienced in Workfront project management software.
Proficient in digital asset management software, project management software, and Microsoft Excel.
Basic in alphanumeric data entry, CRM.

Responsibilities

Leads the planning and execution of visual communications across print and digital channels, ensuring brand consistency while effectively promoting the company’s products, services, and marketing initiatives.
Oversees external creative and print vendors, managing scopes, timelines, quality standards, and costs to ensure deliverables meet brand, budget, and production requirements.
Evaluates the effectiveness of visual and design initiatives, including print investments, using performance metrics and business outcomes to inform recommendations for future spend and approach.
Defines and manages creative direction and visual strategy for campaigns and customer experiences across all internal and external touchpoints, with a strong emphasis on scalable, production-ready design solutions.
Applies deep understanding of products, services, and target markets to develop visual solutions that support sales efforts and align with key strategic initiatives.
Manages cross-functional design projects initiated by internal partners, ensuring clear requirements, consistent messaging, accurate execution, and measurable return on investment.
Drives innovation in materials, formats, and production methods—particularly in print—to improve quality, efficiency, and impact while balancing cost and speed to market.
Collaborates closely with the Marketing Strategy and Digital Marketing teams to translate marketing strategy, customer insights and buying behaviors into effective visual and design strategies.
Gathers and applies market and competitive research, including design trends, print innovations, emerging technologies, and regulatory considerations, to inform creative direction.
Creates, maintains, and enforces brand standards, ensuring consistent visual expression across all customer-facing and internal experiences, including vendor-produced materials.
Leads and develops the Creative Solutions team, providing direction, feedback, and coaching to ensure high-quality creative output and continuous improvement.