Creative Lead - Tracksuit Studio

Tracksuit Limited • New York, NY

3d • Hybrid

About The Position

We are seeking a highly creative and experienced individual to lead our in-house creative studio, Tracksuit Studio. This role is a unique opportunity to build and shape a bespoke content production hub for a B2B SaaS brand. The ideal candidate will be a visionary leader, responsible for setting the creative standard, managing a talented team, and ensuring the successful execution of all content. We aim to build the biggest and most engaged brand and marketing community globally, producing content that audiences eagerly anticipate. Unlike companies with limited support, Tracksuit Studio offers a pre-assembled, motivated team, real budgets, creative latitude, and direct access to senior leadership, empowering you to focus on producing exceptional work and fostering a positive, high-standard creative culture.

Requirements

• Experience leading creative talent and multi-disciplinary teams from concept to launch.
• Proven track record of shipping integrated campaigns with a high craft standard, regardless of budget.
• Ability to set vision, influence senior stakeholders, and align creative decisions with strategy.
• Skill in transforming insights into culture-driving ideas that capture audience attention.
• Excellent communication skills: ability to simplify complexity, make quick decisions, and gain buy-in.
• Experience managing agencies and partners across markets, known for improving quality and speed.
• A portfolio showcasing world-class craft and storytelling that earns attention.
• Deep fluency in social media and creator ecosystems, with the ability to translate cultural signals into breakthrough ideas.
• Experience establishing creative operating rhythms with marketing, product, and design teams.
• Full-stack creative capability: ability to produce, direct, and contribute a unique voice to storytelling, rather than specializing narrowly.

Nice To Haves

• Diverse creative background, potentially from alternative media, branded-content studios, or podcast production.
• Experience building teams that function like modern newsrooms.
• A history of proactively creating opportunities and making things, rather than waiting for briefs.
• A writing origin or a strong obsession with language and words.
• Experience as a copy custodian or editor-in-chief, understanding the power of headlines.
• Ability to turn mundane moments into watchable stories and think conceptually across video, social, and copy.

Responsibilities

• Develop concepts, campaigns, and brand platform work across all channels and formats.
• Provide creative direction across the entire department, extending beyond direct reports.
• Manage and grow a team of writers, video editors, social media managers, and other creative talent.
• Concept and create key pieces personally to maintain craft skills and stay creatively engaged.
• Collaborate with product, growth, and marketing science teams to translate briefs into impactful ideas.
• Brief and direct freelancers and production crews for campaign peaks and major brand moments.
• Establish creative processes, review cadences, and quality standards as the department scales.
• Ensure consistency in voice, tone, and identity across all brand communications.
• Work closely with the Global Art Director, Brand Manager, and design teams to expand brand assets.
• Build a culture of open critique, high standards, and continuous idea generation.
• Provide honest critique and mentorship to develop taste and talent within the team.

Benefits

• Competitive market-rate remuneration, reviewed regularly with a strong focus on fairness and transparency.
• Employee Share Option Program (ESOP).
• Annual wellness bonus.
• Access to EAP (employee assistance programme).
• Generous annual leave.
• Paid parental leave and support for a smooth return to work.
• Annual L&D budget plus opportunities for growth, mentorship and exposure.
• Office-first culture with flexibility to support balance and performance.
• Pet-friendly environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed