Copywriter, Creative Studio

Roku•Austin, TX

7d•$103,700 - $116,700•Hybrid

About The Position

Roku is seeking a Copywriter to join its Brand & Creative Studio. This role is responsible for developing clear, distinctive, and strategically grounded creative work across the business. The Copywriter will collaborate with creative directors, art directors, designers, marketers, product teams, and other stakeholders to transform briefs and insights into compelling ideas and copy throughout the customer journey. This is a hands-on creative position for a conceptual thinker and writer capable of generating big ideas and executing them through words. The role involves contributing to multiple creative directions, participating in an agency-style creative process from brief to execution, and ensuring Roku's voice is consistent, distinctive, and relevant across all touchpoints.

Requirements

5+ years of experience in creative copywriting, with experience in an agency, in-house creative, or agency-like environment.
A portfolio demonstrating concept-driven campaigns, strong writing craft, strategic thinking, and work across multiple creative directions and channels.
Experience collaborating closely with art directors, designers, creative directors, and cross-functional partners to produce integrated creative work.
Strong understanding of creative briefs, positioning, audience insights, and insight-driven ideation.
Well-rounded writing experience across video, digital, product marketing, integrated campaigns, web, email, or retail/etail.
Strong self-editing skills and attention to detail, with the ability to distill complex information into simple, engaging language.
Comfortable managing multiple projects, priorities, and feedback cycles in a fast-paced, iterative environment.
Proactive, collaborative, and solution-oriented, with a high bar for craft and a low-ego approach to teamwork.

Nice To Haves

Bilingual English/Spanish preferred, fluent in speaking, reading, and writing.

Responsibilities

Develop concept-driven creative copy for campaigns and initiatives, partnering closely with art directors, designers, and creative directors.
Translate creative briefs, business objectives, audience insights, and product information into clear, compelling creative strategy & concepts.
Write and refine copy across channels, including campaign concepts, headlines, video scripts, brand messaging, device product marketing, lifecycle, web, email, and retail/etail experiences.
Develop messaging frameworks, narratives, and copy systems that support cohesive storytelling across the brand & customer journeys.
Collaborate cross-functionally with creative, marketing, product, content, advertising, and other partners to create integrated creative solutions.
Participate in brainstorms, reviews, and feedback sessions; respond thoughtfully to feedback and improve work through iteration.
Apply strong judgment and attention to detail to ensure copy is accurate, on-brand, audience-appropriate, and fit for each channel.
Help identify opportunities to improve creative workflows, including thoughtful use of AI and automation to increase speed without compromising quality.
Act as a brand steward by maintaining consistency in Roku’s voice, tone, messaging, and standards across all assigned work.