Creative Lead, Creative Studio
About The Position
Rivian’s Creative Studio defines and delivers the visual and narrative identity of the brand. The Creative Lead owns the creative direction, development, and execution of performance marketing paid content across channels, serving as the creative lead for growth marketing. The role shapes concepts and systems that support acquisition, conversion, and measurable business impact while ensuring paid media creative feels distinctly Rivian. This is a player-coach role combining hands-on creative production with strategic thinking and leadership of junior creatives. The Creative Lead translates performance objectives into compelling, channel-appropriate creative across paid social, digital, video, motion, and campaign assets. The role develops dedicated campaigns for business needs and collaborates with other Creative Leads to deliver performance assets for larger brand initiatives. The position is hybrid and convenient to Rivian’s Southern California offices.
Requirements
- At least 5 years of progressive experience in a creative role, including meaningful experience developing paid, digital, and performance-focused creative.
- Strong understanding of paid media environments, platform-specific creative best practices, and development of assets supporting acquisition, engagement, and conversion goals.
- Proven strength in art direction, visual storytelling, video, motion, and creative development across multiple formats.
- Strong understanding of production and post-production workflows and relevant tools such as Adobe Premiere Pro and After Effects.
- Proven ability to lead creative development across internal teams and external partners, managing multiple workstreams with clarity and high standards.
- Comfort using performance insights, testing results, and audience learnings to inform creative decisions and future iterations.
- Exceptional verbal and visual communication skills, including the ability to articulate creative thinking, performance rationale, and production direction.
- Passion for sustainability, electric vehicles, technology, and the outdoors.
- Ability to thrive in a fast-paced, ambiguous environment while being flexible, collaborative, and reliable.
- Excellent organization and adherence to deadlines.
Responsibilities
- Lead the creative strategy, concepting, and execution of paid content across digital channels, primarily for brand awareness and conversion.
- Own paid content creative, ensuring assets are optimized for platform, audience, and objective while maintaining Rivian’s premium brand expression.
- Develop insight-driven creative concepts for paid social, digital campaigns, product marketing, and performance initiatives that scale across formats, placements, and audience segments.
- Partner with Marketing and external partners to establish testing frameworks, iterate based on results, and improve asset effectiveness across the funnel.
- Oversee the end-to-end creative process for paid campaigns with the Production Team, including briefing, concept development, storyboarding, script development, partner management, and shoot execution where applicable.
- Direct editing, motion graphics, sound design, and finishing of paid assets, providing feedback to improve creative quality and performance outcomes.
- Safeguard Rivian’s brand by balancing performance rigor with cinematic quality, strong visual storytelling, and tonal consistency.
- Collaborate with Performance Marketing, Brand Marketing, Product Marketing, and other teams to turn business goals, audience insights, and product priorities into effective paid creative.
- Present creative strategies, campaign concepts, testing rationale, and performance-informed recommendations to senior leaders and stakeholders.
- Direct junior creatives while also creating assets hands-on.
Benefits
- Paid vacation
- Paid sick leave
- Life insurance
- Medical insurance
- Dental insurance
- Vision insurance
- Short-term disability insurance
- Long-term disability insurance
- Opportunity to participate in Rivian’s 401(k) Plan, subject to eligibility
- Opportunity to participate in Rivian’s Employee Stock Purchase Program, subject to eligibility
- Potential eligibility for an annual performance bonus
- Potential eligibility for equity awards
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
