Creative Lead, Social

Beautiful Destinations

2d•Remote

About The Position

Beautiful Destinations is a global travel marketing company that combines creative storytelling with an AI-enabled content platform and extensive travel content data. They partner with leading destinations and travel brands to create content that spans the entire marketing funnel. The company boasts a community of over 50 million travelers and a network of more than 500 creators, filmmakers, and storytellers worldwide, emphasizing human creativity and authentic storytelling, scaled by technology.

Requirements

6+ years making and directing social-first content — with vertical work you can tie directly to performance, not just views
A format or series you invented that others copied — proof you set trends, not just followed them
Real fluency in platform behaviour — you read the signals, you don't guess at them
Experience briefing and directing independent creators — and a creator network you built or grew yourself
Client-facing creative experience — you can hold the room, not just make the work
Deep fluency across the creator landscape — who's rising, who's overexposed, who's worth the call
Daily use of AI tools — this is how the work gets made here
Able to work fully remote — with working overlap across UK and Dubai teams, plus international travel opportunity for shoots

Responsibilities

Set creative direction across owned channels and client campaigns — formats, hooks, visual language, edit standards
Be the reference point for what good looks like — in all social-first content, full stop
Lead creative on client work end to end — concepts, treatments, direction from brief through delivery
Turn platform signals into creative decisions, every week — not quarterly reviews, real-time reads
Invent, test, and retire vertical formats — with a written verdict on every experiment, win or lose
Brief and direct creators — so their work hits the bar and still sounds like them
Build the network of personality-led creators — the people, not just the content
Ship AI-assisted format experiments, monthly — this role moves at that pace
Set edit standards with the editor team — and review the flagship cuts yourself
Present creative to clients — bring platform-native thinking straight into the pitch