Creative Lead, Performance Copy

Kin Insurance

2d•$120,000 - $145,000•Remote

About The Position

Kin makes life simpler, more affordable, and better for homeowners — especially in the places where climate risks, rising costs, and outdated systems make it hardest. We start with smarter homeowners insurance and expand to everything homeowners need to thrive. Using data, technology, and thoughtful human support, we're building products that are clear, fair, and help homeowners feel confident — so homeowners aren't left behind when they need help most. Founded in 2016, Kin is a remote-first employer with Kinfolk across more than 35 states. We serve customers in 14 states (and counting). Our disciplined growth, strong customer satisfaction, and focus on long-term sustainability fosters outstanding growth, attracts marquee investors, and earns recognition and accolades, including: Built In Chicago's Best Places to Work, Midsize Companies (2021-2026), Forbes' America's Best Startup Employers (2026), Inc. 5000 Fastest-Growing Private Companies, Forbes’ Fintech 50 (2023-2026), Great Places to Work Certified (May 2024-May 2027). Most importantly, we're building Kin to be a place where people do meaningful work with real impact — for our customers, our communities, and each other. We're excited to tell you more about how you can contribute to our rapid growth, strong unit economics, profitability, and excellent customer ratings. To learn more about how we work and what we're building, visit kin.com and see how we work (https://www.linkedin.com/company/kin-insurance/life/kin/).

Requirements

8+ years of copywriting and creative leadership experience across brand and growth work, in-house and/or at an agency
A portfolio demonstrating campaign-level thinking, voice development, and writing craft across multiple formats and channels
Experience absorbing performance data and iterating to make every campaign better than the last
A clear, defensible point of view on what makes creative work effective — and the ability to articulate it to both creative and non-creative audiences
Demonstrated experience collaborating across teams and functions
Ability to adapt quickly to change and bring a growth and entrepreneurial mindset to the work
Experience translating complex or nuanced briefs into compelling creative concepts and executions
Proven ability to balance strategic creative leadership with direct, hands-on execution
A collaborative approach that enables cross-functional partners and creative partners to do their best work

Responsibilities

Lead copy direction across brand and growth channels, campaigns, product launches, and key strategic initiatives
Develop and execute a learning and iteration process that uses campaign performance data to refine messaging to be most impactful for every next campaign
Define, evolve, and steward Kin's brand voice, tone, and messaging frameworks across channels
Integrate AI into workflows to speed work and create more time for the human creative thinking that separates Kin from other companies
Partner with product, editorial content, SEO, design, channel managers, and senior leaders to develop emotionally resonant, campaign-level ideas while ensuring alignment with brand standards and creative direction at scale
Translate marketing and business priorities into clear, compelling creative strategies and executions rooted in the core insight
Collaborate with editorial content, SEO, design, and channel managers
Collaborate with cross-functional partners to maintain messaging clarity and consistency across the business
Uplevel creative quality, ensuring ideas are executed with a growth mindset, intention and efficiency

Benefits

Competitive salary and company equity through Restricted Stock Units (RSUs), granted as part of our standard compensation package and based on role and level
401(k) with company match up to 4% of eligible earnings
Multiple medical plan options, plus dental and vision coverage
Company-funded HSA contributions (based on medical plan selection)
Company-paid life insurance and short-term disability
A variety of supplemental benefit options, including long-term disability, critical illness, accident, legal, and pet insurance
Access to mental health support and confidential counseling resources
Flexible PTO for exempt employees (most employees take 15–20 days per year), plus 8 company-observed holidays
Paid parental leave, including up to 14 weeks at 100% pay for birthing parents and 8 weeks at 100% pay for non-birthing parents
Career mobility and internal growth opportunities across the organization
Professional development budgets for certifications, conferences, and learning available, subject to management approval