Creative Lead, Paid Social

Hims & Hers•Los Alamitos, CA

7d•$140,000 - $170,000•Onsite

About The Position

Hims & Hers is establishing an in-house video production unit for paid social advertising to increase production volume and efficiency across all categories and both the Hims and Hers brands. The Creative Lead is a key foundational hire for this new unit. This is a hands-on role based in Los Angeles, requiring in-person attendance on set with a flexible schedule that aligns with production needs rather than a standard office week. The Creative Lead will act as the creative driving force of the pod, collaborating with a marketing Creative Strategist who provides the initial vision, direction, and scripts. The Lead's responsibility is to translate this vision into a compelling visual execution, directing the shoot, shaping the aesthetic, and working with Producers and editors to produce ads at scale. This role demands versatility, requiring the individual to be a genuine creative partner from the initial idea stage and adaptable to shifting priorities, categories, and brands. The Creative Lead will work across both Hims and Hers brands and all categories, executing direction from Strategists and managing the entire process from concept to a high-performing launched ad.

Requirements

6 to 9 years of experience in art direction, video direction, or design, with copywriting or scripting as a secondary skill.
A portfolio spanning concept development and video-first paid social or branded content, not just execution of others' briefs.
Demonstrated experience developing visual treatments, along with giving clear creative direction to crews, talent, and editors.
Hands-on shooting experience, comfortable operating a camera yourself for lean shoots, not only directing a crew.
Comfortable contributing to copy, hooks, or scripts when it's useful.
Proven ability to concept and ship video first ads quickly in fast-paced, high volume environments, balancing craft and business needs to deliver effective solutions with minimal guidance.
Deep understanding of platform best practices for Meta, TikTok, YouTube, Snap, and emerging short form formats.
Comfort collaborating across functions with editorial, production, and other internal creative teams, including distributed or offshore teams, to protect creative vision through iteration.
Comfort adapting your craft and creative point of view across multiple brands, categories, and audiences within a shared production system.
Strong creative instincts across both visual storytelling and voice.
Proficiency in Adobe Creative Suite, Figma, and other relevant AI creative tools.
Comfort working with performance data as a guide for creative decisions, not just craft instinct, exercising sound judgment in balancing creative risk against practical constraints driven by the business.
A true go-getter, comfortable wearing multiple hats and adapting fast as the needs of the business change, in a lean, fast-moving in-house team rather than an agency structure.

Responsibilities

Partner with the marketing Creative Strategist from the earliest concept stage, translating their vision and scripts into a fully realized visual approach.
Own the visual execution of the pod's output end to end, bringing the Strategist's scripts and concepts to life on screen, and contributing to copy or hooks when it helps.
Be ready to direct shoots in person, giving real time notes to talent, crew, and production, and step behind the camera yourself (when needed) for lean, quick turnaround setups.
Adjust lines on set when needed to keep the words and the visuals in sync.
Shoot roughly 5 to 10 variants per concept to feed the post production iteration pipeline.
Partner closely with the Producer on shoot planning, covering locations, talent, props, wardrobe, and shot lists.
Collaborate with editorial and post production on every cut, giving clear, specific feedback to keep the work aligned with the original creative vision.
Maintain a high bar for craft across the board, composition, typography, color, motion, clarity, and voice, even at high volume and speed.
Translate what's winning in performance back into visual direction for future concepts and shoots, sharing insights with the Strategist to help shape future scripts.