Creative Director

NASCO • Brookside, DE

2d • Remote

About The Position

We are looking for a bold, strategic, and hands-on Creative Director to shape how our brand shows up in the market and how our stories connect with customers, prospects, and employees. In this role, you set the creative vision across campaigns, digital experiences, content, video, social, web, and emerging AI-enabled workflows—bringing together strong brand instincts, modern design leadership, and a sharp understanding of what resonates in a SaaS product environment.
The ideal candidate blends high creative standards with business acumen and operational discipline. You know how to inspire teams, elevate the quality of work, turn complex ideas into clear and compelling narratives, and build scalable creative systems that support growth. You are equally comfortable defining long-term brand direction, partnering with senior leaders, and staying close enough to the work to move ideas from concept to launch.
This role partners closely with executive leadership, marketing, communications, product, and external agencies to deliver cohesive, differentiated, and high-impact creative work that strengthens brand credibility, supports go-to-market success, and helps position the company as an innovative leader in healthcare technology. This position is an individual contributor.

Requirements

• Advanced knowledge of brand strategy, visual identity systems, and integrated storytelling across digital and offline channels
• Advanced ability to lead concept development and creative execution for campaigns, web, social, video, presentations, and sales enablement assets
• Advanced communication and presentation skills with the ability to articulate creative rationale and influence executives and cross-functional stakeholders
• Advanced understanding of B2B SaaS brand systems, creative operations, workflow management, and scalable content production
• Intermediate to advanced knowledge of AI-enabled creative tools and responsible adoption practices that improve quality, efficiency, and consistency
• Advanced ability to translate ambiguity into clear creative direction, priorities, and measurable outcomes
• Strong portfolio demonstrating brand development, campaign execution, and measurable business impact in a complex organization
• Strong leadership, coaching, and collaboration skills with the ability to build trust and elevate creative quality across teams
• 10 years of progressive experience in creative direction, brand leadership, integrated marketing, or design within a B2B technology or SaaS environment
• Experience creating and leading multi-disciplinary creative work across design, copy, content, digital, video, web, and campaign execution
• Experience partnering with executive leaders and cross-functional teams to translate business strategy into compelling brand and go-to-market programs
• Experience building scalable creative processes, managing competing priorities, and delivering high-quality work in a fast-paced growth environment
• Bachelor’s degree in graphic design, visual communications, marketing, advertising, or a related field or equivalent experience
• Training or demonstrated proficiency in modern creative direction, brand development, and integrated campaign execution
• Demonstrated proficiency with industry-standard creative and collaboration platforms relevant to a modern in-house creative team

Nice To Haves

• Experience building or scaling brands in healthcare technology, regulated industries, or other complex B2B environments
• Experience partnering with product marketing, customer marketing, and executive communications functions
• Familiarity with creative performance measurement, experimentation, and using insights to optimize creative effectiveness
• Experience managing external agencies, freelancers, and production partners
• Advanced degree in design, communications, marketing, business, or a related discipline
• Supplemental training or certification in brand strategy, creative leadership, user experience, content strategy, or AI-enabled creative workflows
• Continuing education in healthcare, technology, or regulated-industry marketing practices

Responsibilities

• Leads creative strategy and completes tactical execution across internal and external assets spanning brand, digital, content, campaigns, web, social, video, and communications
• Defines and upholds the creative standard across all channels and touchpoints
• Drives the evolution of the brand’s visual identity, storytelling, tone, and point of view
• Provides clear, actionable creative direction and feedback that strengthens work across disciplines elevating both craft and creative thinking
• Oversees campaign creative from concept through execution, partnering closely with internal stakeholders and external agencies
• Partners with marketing, communications, product, and executive leadership to align creative output with business priorities
• Establishes scalable creative workflows, operational processes, and governance models that improve speed and consistency
• Leads the integration of AI-enabled creative tools and workflows while maintaining strong standards for quality and brand integrity
• Balances innovation with consistency, ensuring the brand continues to evolve while remaining cohesive across channels
• Contributes strategically and tactically as needed to advance priorities and keep work moving

Benefits

• Fully remote work
• Work/life balance
• Savings on commuting
• Savings on work clothing
• Increased time for personal activities
• Choice of Blue Cross Blue Shield Medical, Dental, and Vision Plans
• Telehealthcare – for Medical and Behavioral visits
• Generous PTO with buy/sell options
• 9 Company holidays, a floating day off, and a day off for volunteering
• Employee Assistance Program
• Wellness program - earn insurance discounts or credit towards health-related items
• 401K Plan with employer matching contributions
• Company-funded spending/reimbursement accounts to help with out-of-pocket medical expenses
• Bonus and Recognition programs
• Tuition Assistance
• Consultation with financial planner
• Basic Life & AD&D Insurance, Short and Long-Term Disability Insurance provided, and Supplemental Term Life Insurance is available
• Group Discount programs - mobile, technology services, etc., to help you save money
• E-Learning – Comprehensive and current library of e-learning and performance support assets, available on demand and at no cost

What This Job Offers

• Job Type: Full-time
• Career Level: Senior