Creative Director - Sports and Entertainment Experiences

Jack Morton Worldwide•Boston, MA

1d•Hybrid

About The Position

At Jack Morton, we create and build brand experiences that are head-turning, smile-inducing, and impact-driving. We aim to redefine what experiential marketing can achieve, helping clients unlock the full value of experiences. This role requires a passionate Creative Director with a strong understanding of sports, fandom, and culture to lead the creation of unforgettable sports and entertainment experiences for iconic brands. The ideal candidate is deeply immersed in the culture, loves sports (particularly women's sports), and is energized by translating strategic insights into high-impact brand experiences that authentically connect with fans. You should instinctively follow leagues, athletes, artists, and creators, think fluidly across physical and digital platforms, obsess over craft, and know how to bring ideas to life at scale.

Requirements

6-8 years of culturally driven brand work
Experience with sports & entertainment partnerships and leveraging related assets
A passion for women’s sports
Ability to work hybrid in Detroit HIGHLY preferred; or, ability to work hybrid in a US Jack office
You say “yes” more than “no”
You thrive in sports-centric environments
You carry the confidence to compel high-level clients to produce their best work
You elevate teams and bring people together
You’re optimistic, generous, and push others to be their best
You’re creative, but also grounded—someone who can dream big and deliver bigger

Responsibilities

Concept and craft innovative experiences anchored in sports, pop culture, and fandom that help brands become authentic parts of fan communities.
Create compelling presentations that clearly connect ideas to business goals, blending smart strategy with thoughtful creative thinking, inspiring clients and partners.
Shape cohesive experience ecosystems across environments, content, talent, merch, social moments, and fan touchpoints—ensuring every element feels intentional and connected.
Partner with internal teams, athletes, artists, leagues, creators, and cultural tastemakers to deliver breakthrough work that resonates with key audiences and drives impact.
Understand the nuances of sports fans and pop culture audiences—their beliefs, language, rituals, references, expectations, and emotional triggers.
Develop concepts inspired by sports culture, entertainment, creator culture, and emerging fan behaviors.
Collaborate with strategy and account teams, plus partner organizations, to turn brand objectives into scalable, multi-layered experiences.
Protect and evolve ideas through insights, concepting, production, build, and live execution.
Partner with production teams and vendors to ensure experiences are thoughtfully designed, well-made, and unforgettable in the moment.
Champion new formats, technologies, ways of working, and collaborators—constantly reimagining how brands show up in the world.
Align storytelling, design, and execution by collaborating closely with strategy, production, and account teams.
Maintain creative integrity even as timelines shift, budgets flex, or formats evolve.
Help foster a culture where ideas flow freely, diverse perspectives are valued, and collaboration feels dynamic, inclusive, and fun.