Creative Director

Cook Systems•Memphis, TN

30d•Hybrid

About The Position

Cook Systems is seeking a Creative Director to provide creative leadership and campaign development expertise for enterprise marketing, fundraising, and brand initiatives. This role involves partnering with stakeholders to develop creative concepts, offer strategic recommendations, review creative deliverables, and support the execution of integrated marketing campaigns across various channels. The Creative Director will translate business objectives into creative strategies, ensure brand alignment, and oversee the campaign story across social, digital, video, print, and experiential platforms. Responsibilities include reviewing creative materials for effectiveness and consistency, identifying risks and opportunities, collaborating with internal and external teams, and providing creative consultation throughout production. The role also involves regular interaction with senior leadership, presenting and defending creative recommendations, and influencing strategic creative decisions.

Requirements

10+ years of creative direction experience.
Portfolio demonstrating integrated campaign leadership.
Experience overseeing multi-channel campaigns.
Experience presenting recommendations to executive stakeholders.
Experience collaborating with agencies, designers, copywriters, and production teams.
Portfolio required. Candidates without a portfolio will not be considered.
Portfolio should demonstrate large-scale integrated campaigns, brand strategy work, creative direction, and cross-channel marketing campaigns.

Responsibilities

Provide creative leadership and campaign development expertise in support of enterprise marketing, fundraising, and brand initiatives.
Partner with stakeholders to develop creative concepts, provide strategic recommendations, review creative deliverables, and support the execution of integrated marketing campaigns across multiple channels.
Translate business objectives, audience insights, and marketing goals into creative concepts and campaign recommendations.
Develop creative approaches supporting marketing, fundraising, and brand initiatives, shaping and strengthening concepts to ensure they are strategically grounded.
Provide strategic creative direction throughout project lifecycles.
Ensure creative concepts align with approved brand standards and campaign objectives.
Ensure the campaign story is carried effectively across all channels—social, digital, video, print, experiential, and more.
Review creative materials and provide recommendations to improve effectiveness, consistency, and audience impact/brand alignment.
Evaluate concepts, messaging, visual direction, and campaign execution.
Identify risks, gaps, or opportunities prior to stakeholder review and approval.
Partner with assigned internal/external stakeholders, project teams, agencies, production vendors, and subject matter experts on broader campaigns and business plans.
Lead or participate in multi-team ideation sessions to bring diverse perspectives together and spark innovative creative solutions.
Participate in project planning, creative reviews, and milestone discussions.
Present creative recommendations and rationale to stakeholders.
Provide creative consultation throughout production activities.
Review deliverables during development and production phases.
Support alignment between approved concepts and final execution.
Regular interaction with senior leadership stakeholders.
Present and defend creative recommendations during executive review sessions.
Influence strategic creative decisions through data, audience insights, and creative expertise.