Creative Director

Yerba Madre•Oakland, CA

15d•$157,000 - $205,000•Hybrid

About The Position

Yerba Madre is seeking a Creative Director to serve as the brand's creative conscience, guarding the visual identity across all consumer touchpoints including social media, packaging, point of sale, seeding kits, campaigns, and digital assets. This leadership role requires an understanding that great creative drives business growth. The Creative Director will report to the Head of Marketing, mentor an in-house design team, manage creative partners, and collaborate with the Community and Social Director. This position requires working on-site in the Oakland, CA office three days a week.

Requirements

7–10+ years in CPG brand marketing, creative agencies, or social media.
Portfolio demonstrating omnichannel creative success.
Proven track record in fast-growing lifestyle, health, wellness, or beverage categories.
Experience leading and developing in-house creative teams.
Strong hands-on craft; Adobe Creative Suite fluency at a player-coach level.
Demonstrated ability to translate creative work into commercial outcomes.
Experience managing external creative partners: photographers, production companies, art directors, agencies.
Social-native: deep understanding of how platforms work, what performs, and what builds a brand over time.
Savvy in AI and maintain a daily curiosity with emerging technology and how to integrate new tools into the creative process.
Ability to defend creative decisions and translate design decisions into growth arguments.
Comfortable art directing a packaging shoot and briefing a TikTok creator.
Ability to move fast, make decisions, and know the difference between fast and sloppy.
Experience working in or around culture: fashion, music, food, beverage, wellness.
Ability to lead people well, give clear direction, develop talent, and build creative cultures.

Nice To Haves

Prior print production experience preferred.

Responsibilities

Own visual direction, content standards, and creative supply for social media.
Lead creative direction for packaging, including cans, glass, seeding kits, and limited editions.
Craft, lead, and drive end-to-end conceptualization and execution of brand campaigns, product launches, and fast-turn digital assets.
Lead creative direction for shopper marketing materials such as POS, shelf talkers, displays, and fridge decals.
Provide creative input for Out-of-Home advertising including truck wraps and transit ads.
Contribute directional input for Direct-to-Consumer assets like landing pages, emails, and digital assets.
Provide directional input for event presence, activations, and kits.
Provide directional input for innovation in new flavors and formats.
Own and evolve the Yerba Madre visual identity and brand voice across all consumer touchpoints.
Translate the brand platform and positioning into a consistent visual language.
Build and maintain a living creative brief, including visual toolkits, photography standards, typography, color, and motion principles.
Apply the 'Yerba Madre creative filter' to all work before it is released.
Own the visual direction of the @yerbamadre social media feed.
Build a network of photographers, videographers, and creators.
Integrate content creation and execution at a player-coach level.
Partner with the Social Director on channel strategy, providing the creative perspective.
Stay ahead of emerging creators, aesthetics, formats, and trends.
Bring creative rigor to packaging design.
Partner with Brand Management, Innovation, and Commercial teams to translate consumer insights into visual narratives.
Develop the in-house design team, focusing on repeatable systems.
Set the creative standard for quality and review processes.
Curate and match external talent to briefs.
Utilize external agency partners for overflow during peak periods.