Creative Director

Team Liquid•Santa Monica, CA

7d•Hybrid

About The Position

Liquid Media is a full-service creative marketing agency that helps brands connect with the next generation, with roots in gaming and esports. They create culturally relevant work built for participation, community, and long-term impact, operating at the intersection of culture, media, and live experiences. As the Creative Director, you will be the visionary anchor for Liquid Media, responsible for all creative output and shaping the agency's long-term creative direction. Reporting to the Managing Director, you will build and lead a high-performing creative team, ensuring every deliverable is expressive, dynamic, and reflects consistent agency excellence.

Requirements

12 or more years of experience in a creative role, with a significant portion at the senior or director level.
Agency background is required, with experience at established, high-standard creative agencies.
Proven experience building and leading a creative department, including hiring, structuring, and developing teams across both traditional creative roles (Art Directors, copywriters, designers) and production personnel (producers, editors, motion designers, and technical specialists).
Proven track record delivering integrated marketing work across multiple channels and platforms.
Deep expertise in gaming, esports, and digital culture.
Entrepreneurial mindset with the ability to operate in a fast-paced, evolving agency environment.
Passion for mentoring junior talent and building agency infrastructure from the ground up.

Nice To Haves

Experience with immersive worlds such as Minecraft, Roblox, or Fortnite is a plus.

Responsibilities

Serve as the primary stakeholder for creative quality control, ensuring senior vision is applied to all work.
Align creative output with brand direction and agency standards.
Lead the development of culturally relevant work for major partners including Riot Games, Adidas, and Alienware.
Apply a deep understanding of youth culture to reimagine marketing moments.
Lead development of VFX-enhanced broadcast spots and platform-native content.
Partner with the Strategy team to integrate strategy as a service across all creative work.
Ensure creative concepts solve deep-rooted brand problems, not just surface-level briefs.
Champion the agency's unique selling propositions and focus on defined cultural influence.
Contribute to agency growth by helping secure high-profile new business wins.
Build a permanent creative team including Art Directors, copywriters, and designers.
Collaborate with the Operations Director on a strategic resourcing model.
Consult on fractional creative director needs for specific contracts.
Ensure the right creative experts are in the room for every pitch.
Partner with the Director of Agency Operations to ensure creative visions are financially viable.
Align creative work with project budgets and understand how creative efficiency impacts agency profitability and EBITDA targets.
Embrace openness to hard conversations and implement changes needed to achieve scalability and professional maturity.