Creative Director

PolyAI•Canada, KY

10d•$220,000 - $255,000•Remote

About The Position

PolyAI is seeking a Creative Director to lead a comprehensive rebrand and establish a scalable creative function. This role is crucial for a category-defining AI company at an inflection point, with the resources to execute a significant brand transformation. The Creative Director will be responsible for brand strategy, visual identity, campaign creative, and product design language. They will build and manage a distributed creative team, set the creative standard across the company, and collaborate closely with Marketing, Product, and Executive leadership. This position reports to the Head of Brand and is part of the Marketing leadership team.

Requirements

10+ years in brand design, creative direction, or integrated marketing.
At least 3 years in a senior leadership role.
Demonstrable experience leading a rebrand or brand transformation at a B2B technology, SaaS, or enterprise software company.
Portfolio showcasing strategic thinking and executional range (brand systems, campaign creative, digital, content).
Experience managing distributed or fully remote creative teams across time zones.
Track record of building creative functions at scale, including hiring, process-setting, and vendor management.
Expertise in Figma and Adobe Creative Cloud.
Fluency in the broader design toolchain (motion, video, web).
Hands-on experience integrating AI tools into creative workflows.
Strong written communication skills for creative briefs, brand voice guides, and executive summaries.
Comfortable presenting work at board level and influencing without authority across Product, Sales, and Engineering.
Systems thinker with attention to detail.
Genuinely curious about AI and its impact on brand communication.
Comfortable with ambiguity and energized by new challenges.
Strong point of view with the ability to defend creative decisions while being open to feedback and collaboration.

Nice To Haves

Experience at a voice AI, conversational AI, or contact center technology company.
Background in or strong exposure to enterprise CX, contact center, or fintech/hospitality verticals.
Motion design or video direction experience.
Experience with analyst relations creative (Gartner, Forrester, IDC briefings).

Responsibilities

Lead a comprehensive rebrand of PolyAI, including positioning, visual identity, brand voice, messaging architecture, and design system, suitable for a Series D enterprise AI company.
Develop a brand that effectively communicates the value of voice AI to enterprise buyers (CX leaders, IT executives, CFOs).
Build and maintain a scalable brand system (guidelines, component libraries, templates) to ensure consistency across a global, fast-moving organization.
Oversee the creative expression of PolyAI across all touchpoints: website, sales collateral, product UI, events, analyst presentations, social media, and video.
Build an AI-forward creative team and workflow, utilizing generative AI tools (e.g., Midjourney, Runway, Adobe Firefly) to enhance production, expand creative possibilities, and accelerate prototyping.
Develop standards and guidelines for AI-assisted creative work, including usage, quality control, and maintaining brand integrity.
Stay current with AI-in-design advancements, evaluating new tools and integrating them into the team's workflow.
Translate PolyAI's core technology (human-sounding AI, natural conversation, real-time dialogue) into compelling visual and conceptual metaphors for enterprise buyers.
Develop campaign creative for complex B2B buying journeys, from awareness to sales enablement.
Collaborate with Product Marketing to translate technical capabilities (ASR, LLM hallucination reduction, Agent Studio) into buyer-relevant narratives.
Create high-impact sales assets, including pitch decks, one-pagers, case study formats, RFP response templates, and executive leave-behinds.
Build the creative foundation for PolyAI's presence at industry conferences and trade shows.
Hire, build, and manage a remote-first creative team, including FTEs and agency/freelance relationships.
Establish creative operations infrastructure, including briefing processes, asset management, review cadences, and production workflows.
Mentor and develop individual contributors, fostering a team culture that values both craft and velocity.
Act as a creative partner and thought leader to the wider business, running creative reviews, presenting work to executives, and managing creative quality against business needs.

Benefits

Participation in the company’s employee share options plan
100% of Single Cost (employee) and 70% of Dependent for medical, dental & vision
Life Insurance
STD and LTD
Opportunity to contribute to the company's 401k plan
Flexible PTO policy + 11 designated company holidays
Annual learning and development allowance
One-off WFH allowance upon joining
Enhanced parental leave
Company-funded fertility and family-forming programmes
Menopause care programme with Maven