Creative Director

Foundation

4d•CA$110,000 - CA$135,000•Remote

About The Position

Foundation helps B2B technology and SaaS brands get found, cited, and recommended when buyers ask AI for solutions. Through Generative Engine Optimization (GEO), the company combines research, content, distribution, and optimization to build brands’ presence across LLMs, search, Reddit, YouTube, and the sources those platforms draw on. The Creative Director owns the quality bar for all creative work Foundation delivers, including written content, design, video, social, and advertising creative. The role ensures work is clear, distinctive, and built to be found and cited, while maintaining consistent standards across client pods as the company grows. The Creative Director works across client teams led by Group AEO Marketing Directors and AEO Program Directors. The role reports to the Head of Client Services, directly manages creative makers not yet placed in pods, and has a dotted-line relationship with writers, designers, editors, and producers in every pod and through freelance partners. The position is full-time, Monday through Friday, approximately 40 hours per week, and fully remote, targeting candidates in Canada or the United States. Base salary is $110,000–$135,000 depending on experience and location, with target variable compensation of 10% of base tied to KPIs. Benefits are provided in addition to base salary.

Requirements

At least 8 years of creative leadership experience for B2B brands, in an agency or in-house.
A portfolio spanning writing, design, and video.
Prior experience building a quality system, including standards, review gates, and feedback loops that remained effective as work volume grew.
Ability to uphold quality standards under deadline pressure and reject work that is not ready without needing more senior approval.
Hands-on experience building AI agents, tools, or workflows for real creative work, with the ability to demonstrate how they were built.
Experience teaching and developing writers, designers, and editors, including people who do not report to you.
A clear point of view on what makes content discoverable and citable by AI assistants and how that affects creative briefs.

Nice To Haves

Hands-on experience with tools such as Claude, Figma, Higgsfield, HeyGen, or ElevenLabs.

Responsibilities

Design and maintain the creative quality gate, including criteria, checklists, and pod-level ownership of reviews.
Review a sample of work each week, handle escalations, and personally review high-stakes work such as a new client’s first deliverables.
Return work that is not ready with actionable feedback for the maker.
Set and document Foundation’s creative standards through guidelines, examples, storytelling and brand frameworks, and quality-check materials.
Manage and develop creative makers who have not yet been placed in pods.
Run the technical skill assessment portion of every creative hire and exercise a veto on creative quality.
Define levels for writers, designers, editors, and producers and provide input on promotions.
Give regular, specific feedback, train creative team members, and close skill gaps across pods, including for people who do not report directly to the role.
Build and roll out AI tools and workflows that improve creative quality and speed, and ensure AI-assisted work meets Foundation’s standards.
Ensure third-party creators and editors meet the same standards as Foundation’s internal team.