Creative Director - Remote

Lumimeds

4d•Remote

About The Position

LumiMeds is a fast-growing U.S.-based telehealth startup focused on weight management and long-term metabolic health. We are building the next generation of e-commerce and clinical infrastructure from the ground up. As an early-stage company, we move quickly, operate with limited layers, and expect high ownership from every team member. There is no bureaucracy here — decisions happen fast, priorities evolve, and builders thrive. We are a remote-first, globally distributed team that values clarity, accountability, and people who take initiative rather than wait for direction. This is a hands-on, creative-leader/manager + high-volume maker role with strategic range. You’ll own the full creative process for paid performance advertising—strategy, production, and optimization—across Meta, Google, TikTok, YouTube, and Reddit, and other advertising initiatives. Unlike a traditional Creative Director who only delegates execution, you will also personally produce the work. You will also manage our team to write copy, design statics, edit video, build landing page concepts, and iterate fast based on data. We expect you to see the full conversion system. From the hook that stops the scroll to the landing page that closes the sale, you will take ownership of creative decisions across the entire journey. You don’t need to be a full marketing manager, but you must have the instinct to look at a landing page and know it’s leaking conversions, or spot a disconnect between an ad’s promise and the post-click experience. You’ll work directly with our co-founders and own the output from concept to checkout.

Requirements

US-based location.
Hands-on experience producing ads yourself; not primarily managing others.
Exceptional artistic palette and formal or highly practiced design skills, understanding typography, visual hierarchy, and color theory.
Ability to write a compelling hook, design a beautiful static, and cut a polished video independently.
Portfolio showcasing ads that drove measurable conversions (CPA, ROAS, CVR).
Deep, hands-on understanding of Meta Ads Manager, Google Ads, TikTok Ads, YouTube advertising, and Reddit Ads.
Proficiency in using AI tools as a core part of daily production workflow.
Instinctively audit the full journey from ad to checkout.
Professional-level English communication.
Availability to work U.S. business hours.

Nice To Haves

Experience in DTC health, telehealth, or regulated industries.
Familiarity with GLP-1 or weight management advertising.
Hands-on landing page design or build experience (e.g., Unbounce, Webflow, Shopify).
Experience managing creative budgets and UGC creators.

Responsibilities

Own the full creative process for paid performance advertising—strategy, production, and optimization—across Meta, Google, TikTok, YouTube, and Reddit, and other advertising initiatives.
Personally produce 15-30 ad variants per week across static, short-form video, and copy.
Write and/or give direction for copy that converts—hooks, headlines, body copy, and CTAs.
Design high-quality, visually compelling statics natively in Figma (or equivalent) and edit short-form video ads using agile workflows.
Actively use AI (ChatGPT, Claude, Midjourney, RunwayML, ElevenLabs, etc.) for ideation, copy generation, image/video production, and scaling winning concepts.
Own the creative strategy across Meta, Google, TikTok, YouTube, and Reddit, tailoring formats to what each specific platform's algorithm currently rewards.
Monitor daily performance metrics (CTR, CPA, ROAS, CVR, hook rates).
Build a rigorous system for testing hooks, formats, audiences, and offers—relying on frameworks, not just gut instinct.
Stay razor-sharp on the DTC health/telehealth landscape, tracking fatiguing hooks and shifting compliance trends.
Audit the landing pages your ads point to. Flag misalignment between the ad promise and the post-click experience.
Propose layout, copy, and CTA changes based on data.
Proactively bring ideas on how pricing is presented, how urgency is created, and how objections are handled on-page.
Partner directly with the co-founders to ensure creative output hits business goals, patient acquisition targets, and unit economics.
As we scale, help build the creative function, establish playbooks, and eventually manage freelancers or junior creatives.