Creative Director, Copy (Remote)
About The Position
Edelman Financial Engines is seeking a Creative Director, Copy to lead storytelling that makes financial topics more human, emotional, and accessible. This senior creative leadership role will shape the brand’s voice and develop campaigns, content platforms, and marketing narratives that connect strategy with emotion and help people feel confident about their financial plans. Reporting to the VP, Brand & Creative, the Creative Director, Copy will partner closely with the Creative Director, Art and lead a team of writers and content creators. The role calls for empathetic, clear storytelling that inspires confidence, action, and belief, while maintaining the clarity, humanity, and trust expected in financial marketing.
Requirements
- 10+ years of experience in brand storytelling and creative writing.
- 5+ years leading and mentoring creative teams.
- A portfolio demonstrating conceptual excellence, clarity of thought, and range of tone across mediums.
- Proven ability to turn strategy into story and insight into language that moves people.
- Deep familiarity with modern content and campaign ecosystems, from brand film to digital and social.
- Curiosity about how creativity, technology, and human behavior intersect, and how language can move between them.
Nice To Haves
- Experience in both agency and in-house environments.
Responsibilities
- Lead the tone and storytelling expression of the Edelman Financial Engines brand across all touchpoints.
- Partner with art directors to create integrated campaigns that drive brand relevance and performance.
- Develop ideas that simplify complex financial topics into clear, emotionally resonant stories.
- Mentor and coach writers, helping them elevate their craft and voice.
- Collaborate with brand strategy, content, and product teams to ensure a unified creative vision across every channel.
- Push the creative boundaries of financial marketing without losing clarity, humanity, or trust.
- Maintain a high standard of creative excellence across written work, from conceptual campaigns to everyday content.
- Champion the role of writing and storytelling within the broader Edelman Financial Engines culture.
Benefits
- May be eligible for a discretionary bonus.
- Health, dental, and other wellness plans.
- 401(k) contributions.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
