Creative Director

Circle•Wilmington, DE

18d•$171,000 - $171,000•Remote

About The Position

Circle is seeking its first Creative Director to shape the company's brand narrative and visual identity. This role is crucial for defining how Circle presents itself to the world, ensuring consistency across all communications, from product launches and campaigns to partnerships and events. The ideal candidate is a skilled storyteller with a high creative bar, capable of translating founder vision and product strategy into memorable narratives. This position requires close collaboration with founders, the in-house design studio, product marketing, paid media, video, and events teams to elevate storytelling and creative execution, ultimately aiming to make Circle a creatively distinct leader in the digital business space.

Requirements

A strong portfolio showcasing work that demonstrates exceptional creative taste and judgment.
Exceptional storytelling and writing skills, with the ability to simplify complex ideas into compelling narratives.
A strong point of view and the ability to collaborate effectively to refine and elevate ideas.
Fluency in video as a creative medium, understanding what makes video effective across different formats.
Experience developing advertising and campaigns that are accountable to results, with the ability to partner with performance marketing teams.
An instinct for capturing attention and creating culturally relevant brand moments without chasing trends.
The ability to lead through influence and raise the creative bar without becoming a bottleneck.
A great eye for design and a deep respect for the craft, enabling effective collaboration with designers.
Experience working closely with founders, comfortable extracting and refining vision.
An obsession with understanding the company's product, customers, competitors, and market to inform creative strategy.
Exceptional communication skills, both written and verbal (CEFR C2 or equivalent English proficiency), for effective collaboration in a global, remote, and asynchronous environment.

Nice To Haves

Experience leading external agencies.
Ability to write high-stakes copy, such as headlines, manifestos, or scripts, when necessary.
Experience fighting for a creative risk that succeeded, and knowing when to talk a room out of a risk that isn't right for the brand.

Responsibilities

Shape Circle’s narrative by working closely with founders to synthesize and evolve the company's story and translate it into clear, compelling narratives across all company communications.
Own the creative direction of major launches and campaigns, including developing concepts, briefs, and stories to ensure each moment stands out and aligns with the Circle brand.
Act as a creative marketing partner to the in-house design studio, fostering shared taste, trust, and collaboration to move quickly and effectively.
Develop concepts and narratives for Circle’s advertising creative, partnering with the Paid Acquisition team to create high-performing campaigns.
Direct the narrative and creative execution for video content, including launch films, social media videos, customer stories, and paid ads.
Influence the narrative behind brand experiences at webinars, virtual summits, conferences, and live events, ensuring alignment with the company's brand vision.
Collaborate with the Partnerships team to transform collaborations with creators and customers into compelling stories for distribution across channels.
Lead through influence, raising the creative bar and guiding designers, marketers, writers, video producers, agencies, and founders without direct hierarchical authority.