Creative Director

RemotelyHR • ,

17d • $140,000 - $155,000 • Remote

About The Position

The Creative Director, Marketing leads campaign concepts, art direction, and day-to-day creative execution for French Florist’s Marketing team. This role turns the brand’s premium positioning into compelling campaigns, content, and sales materials, with clear ownership of the team’s work and routine creative approvals. Reporting to the Chief Marketing Officer, this hands-on leader manages the Marketing creative team, including the Production Designer, and produces work alongside them. The role partners with the VP of Brand, Experience & Innovation, who owns company-wide brand identity, standards, and experience direction. Within those standards, the Creative Director has the authority to lead and approve Marketing creative without routing every asset through the VP.

Requirements

• 8+ years of experience in creative/brand direction, including at least 2–3 years in a Creative Director, Marketing or similar leadership role
• Proven experience building and expressing premium, consumer-facing brands—ideally in retail, DTC / e-commerce, hospitality, beauty, or lifestyle categories
• Experience directing creative across both digital and physical / retail environments
• Experience managing photo/video shoots and external creative partners (photographers, agencies, freelancers)
• Exceptional taste and a sharp eye for premium visual craft
• Strong strategic thinking paired with hands-on execution ability
• Ability to translate brand strategy into compelling, consistent creative across channels
• Strong leadership, mentorship, and team-building skills
• Excellent collaborator across marketing, product, and operations
• Comfortable balancing creative ambition with the practical needs of a fast-growing, multi-location business
• Portfolio demonstrating strong art direction and brand craft across multiple mediums

Nice To Haves

• Experience building or scaling creative for a multi-location or franchise business is a plus

Responsibilities

• Develop campaign concepts and creative direction that support Marketing priorities and express French Florist’s premium positioning.
• Apply established brand standards across Marketing photography, art direction, typography, color, and copy, and recommend improvements in partnership with Brand, Experience & Innovation.
• Own routine Marketing creative approvals within established standards; align with the VP of Brand, Experience & Innovation on exceptions or changes to foundational brand direction.
• Lead creative for paid and organic campaigns, social, email, e-commerce content, product photography, sales collateral, and franchise and grand-opening materials.
• Keep Marketing assets consistent across channels; contribute to packaging and retail projects when agreed with Brand, Experience & Innovation, which leads their overarching brand and experience direction.
• Direct Marketing photo and video shoots and manage the creative work of external agencies, photographers, and vendors.
• Manage, mentor, and develop the Marketing creative team, including the Production Designer.
• Partner with Brand, Experience & Innovation, Product, Technology, and Operations to translate agreed business priorities and brand direction into effective Marketing creative.
• Support franchise stakeholders with brand-compliant creative assets and guidance for local activations and grand openings.
• Lead creative assignments and approvals through the existing project-management process, with project management coordinating intake, schedules, dependencies, and delivery tracking.
• Review Marketing creative for quality and brand consistency, resolve routine decisions independently, and flag scope or capacity conflicts early.
• Manage approved creative budgets and vendors. Agree a staged handoff with the CMO and VP of Brand, Experience & Innovation covering active campaigns, team leadership, routine approvals, production work, and vendor relationships.

Benefits

• $140,000 - $155,000/year + up to 10% bonus, assessed quarterly, based on performance
• Paid Time Off and Professional Development Stipend
• Employee stock option eligibility after one year

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed