Creative Director

Sincere Corporation • Framingham, MA

6d • Hybrid

About The Position

Sincere is seeking a Creative Director for a hands-on creative leadership role shaping the visual expression of its brands, developing its creative team, and raising the quality of creative work. The role defines cohesive visual worlds and brand systems, leads creative strategy and design across marketing and digital stationery, and owns the creative pipeline. It also shapes how the team works, including its tools, workflows, collaboration, asset management, and use of AI. The Creative Director contributes directly to creative concepts, design, and production while guiding work across formats including campaigns, social content, motion, and video.

Requirements

• 10+ years in brand or multidisciplinary design, with a portfolio demonstrating exceptional visual craft, creative range, and sophisticated taste.
• Experience leading and managing creative teams, including coaching, developing talent, and driving accountability for high-quality creative output.
• Deep expertise in brand design, including typography, layout, visual identity, style guides, templates, and visual systems.
• A strong point of view on creative systems and workflows, including how teams design, collaborate, manage assets, and use emerging tools and AI.
• Advanced expertise in Adobe Creative Suite, particularly Photoshop.
• Fluency in bringing brands to life through motion and video, including the ability to concept, brief, and evaluate work across formats.
• A track record of briefing and guiding designers, illustrators, photographers, videographers, and other creative partners.
• Exceptional creative judgment and attention to detail, with the ability to manage multiple priorities and move between creative leadership and hands-on execution.

Nice To Haves

• Experience using Figma or additional design tools.

Responsibilities

• Define and evolve brand visual expression through style guides, templates, toolkits, and reusable systems that bring typography, layout, imagery, and other brand elements together cohesively.
• Lead creative strategy and design across marketing campaigns, email, ads, social, and other key consumer touchpoints.
• Shape the creative direction of Punchbowl and Lovebird digital stationery collections, translate data insights and business priorities into clear briefs, and review work through execution.
• Lead, manage, and develop designers and illustrators through ongoing coaching and feedback while fostering creativity, collaboration, and accountability.
• Shape the creative team's tools, systems, and workflows for design, collaboration, asset management, and incorporating AI.
• Guide motion and video creative from idea through execution, including concepting, briefing, and evaluating final work.
• Contribute directly to creative concepts, design, and production where hands-on work can have the greatest impact.
• Provide designers, illustrators, and external partners with clear, actionable direction and feedback.
• Own creative priorities, resource allocation, deadlines, dependencies, feedback, and bottlenecks to keep the creative pipeline moving.
• Review work before it ships to ensure it is polished, accurate, and on-brand.

Benefits

• 100% health, dental, and vision coverage.
• 401K plan with profit share.
• Annual bonus potential.
• Health and wellness stipends.
• Paid time off, 12 paid holidays, and Summer Fridays.
• Paid parental leave.
• Childcare benefits through a dependent care FSA.
• Flexible, hybrid work environment.
• In-person, all-expenses-paid team summits twice a year.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed