Creative Director

Sincere Corporation•Framingham, MA
•$130,000 - $160,000•Hybrid

About The Position

Sincere is seeking a hands-on Creative Director to shape how its brands come to life visually, lead and develop the creative team, and raise the quality of its creative work. The role owns cohesive visual expression across marketing and digital stationery, combining strong brand-design craft with expertise in creative systems, tools, and workflows. It spans formats including marketing campaigns, social content, motion, and video, and includes both creative leadership and direct contribution to concepts, design, and production. The Creative Director will lead creative strategy and design across consumer touchpoints and guide the creative direction of Punchbowl and Lovebird digital stationery collections. The role also oversees team priorities and the creative pipeline, develops designers and illustrators, and ensures work is polished, accurate, and on-brand before release.

Requirements

  • 10+ years of experience in brand or multidisciplinary design.
  • A portfolio demonstrating exceptional visual craft, creative range, and sophisticated taste.
  • Experience leading and managing creative teams, coaching and developing talent, and driving accountability for high-quality output.
  • Deep expertise in brand design, including typography, layout, visual identity, style guides, templates, and visual systems.
  • A strong point of view on creative systems and workflows, including team design and collaboration, asset management, and emerging tools and AI.
  • Advanced expertise in Adobe Creative Suite, particularly Photoshop.
  • Fluency in bringing brands to life through motion and video, including the ability to concept, brief, and evaluate work across formats.
  • A track record of briefing and guiding designers, illustrators, photographers, videographers, and other creative partners.
  • Exceptional creative judgment and attention to detail, with the ability to manage multiple priorities and move between creative leadership and hands-on execution.

Nice To Haves

  • Experience using Figma.

Responsibilities

  • Define and evolve brand visual expression through style guides, templates, toolkits, and reusable systems for typography, layout, imagery, and other brand elements.
  • Lead creative strategy and design for marketing campaigns, email, ads, social, and other key consumer touchpoints.
  • Shape creative direction for Punchbowl and Lovebird digital stationery collections; translate data insights and business priorities into briefs and review work through execution.
  • Lead, manage, coach, and develop designers and illustrators, fostering creativity, collaboration, and accountability.
  • Shape the creative team's tools, systems, and workflows for design, collaboration, asset management, and incorporating AI.
  • Guide motion and video creative from concept through execution, including briefing and evaluating final work.
  • Contribute directly to creative concepts, design, and production where the Creative Director can have the greatest impact.
  • Give designers, illustrators, and external partners clear, actionable direction and feedback.
  • Own team priorities, resource allocation, deadlines, dependencies, feedback, and bottlenecks to keep the creative pipeline moving.
  • Review work as a final quality check to ensure it is polished, accurate, and on-brand before it ships.

Benefits

  • 100% health, dental, and vision coverage.
  • 401K plan with profit share.
  • Annual bonus potential.
  • Health and wellness stipends.
  • Paid time off, 12 paid holidays, and Summer Fridays.
  • Paid parental leave.
  • Childcare benefits through a dependent care FSA.
  • Flexible, hybrid work environment.
  • In-person, all-expenses-paid team summits twice a year.
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