Creative Director

Cherry Bekaert•South Plainfield, NJ

15d•Onsite

About The Position

Build the Brand. Shape the Future. Most Creative Director roles ask you to maintain a brand. This one asks you to build one. We're an established leader in the kitchen & bathroom cabinet industry with decades of success, a nationwide dealer network, and a reputation for quality, reliability, and service. As we enter our next phase of growth, we're making a significant investment in marketing—and we're looking for a visionary Creative Director to help define how our brand shows up in the world. This is a rare opportunity to become our first-ever Creative Director, partnering directly with the CMO to create a unified, compelling brand experience across every customer touchpoint.

Requirements

Current and relevant Design experience in the Interiors, Cabinetry, or housewares market
7+ years of experience in design and brand leadership
2+ years managing or mentoring creative professionals
Strong portfolio demonstrating both: Brand strategy and development, High-level design execution, Contemporary focus in today’s design world
Experience building, refreshing, or relaunching a brand system—not just working within one
Expertise across: Websites & digital experiences, Social media & email marketing, Print materials, Packaging, Environmental design / trade show experiences
Experience managing agencies, developers, and production vendors
Exceptional organization, project management, and attention to detail
MUST HAVE solid experience and portfolio examples working with Adobe Creative Suite : InDesign, Illustrator, Photoshop, Animation, After Effects

Nice To Haves

Kitchen cabinet industry experience
Building products, dealer-channel, or B2B marketing experience
Experience supporting complex product portfolios

Responsibilities

Build and evolve our brand identity, voice, guidelines, and creative standards
Create scalable systems that ensure consistency across multiple product lines and audiences
Translate strategy into compelling creative that drives engagement and growth
Lead creative direction for a complete website redesign
Partner with our development agency to deliver a best-in-class user experience
Create intuitive pathways for dealers, consumers, and industry professionals
Oversee the development of catalogs, brochures, product guides, spec books, sample kits, and packaging
Build repeatable systems and templates that elevate quality and efficiency
Own the creative vision for our presence at the industry's largest annual trade show
Design impactful booth experiences, showroom displays, kiosks, and branded environments
Lead major brand campaigns throughout the year
Set the creative standard for social media, email marketing, video, and content
Inspire compelling storytelling across every channel
Lead and mentor a growing creative team while managing key external partners
Do the hands on work in partnerships with the key partners
Develops people, raises creative standards, and builds a culture of continuous improvement