Creative Director

Bob s Watches•Newport Beach, CA

6d•Onsite

About The Position

Bob’s Watches is the world’s leading global marketplace for luxury timepieces. We have revolutionized the industry through transparency, trust, and an unmatched selection of iconic brands. Our customers are sophisticated, discerning, and value craftsmanship, heritage, and investment-worthy assets. We were recently voted one of America’s Best Retailers in USA Today's Top 500 list. As a fast-moving team of 60 people, we move quickly, think entrepreneurially, and love what we do. Now, we are looking for our very first Creative Director to help write our next chapter. We have the market authority, the inventory, and the growth now we need the visionary storyteller to tie it all together. As our first-ever Creative Director, you won't just inherit a rigid corporate brand book; you will have the autonomy to shape, elevate, and evolve the visual and verbal identity of Bob's Watches. This is a true "Player-Coach" role. You will partner closely with our VP of Brand to lead our creative ecosystem guiding internal talent and external partners while remaining excited to roll up your sleeves and design, concept, and execute work directly. You are the perfect fit if you know how to balance a flawless, high-end luxury aesthetic with sharp, performance-driven digital marketing.

Requirements

10+ years of creative leadership experience within luxury, fashion, lifestyle, or high-end consumer brands.
A stunning portfolio that proves you can build breathtaking luxury visuals that also drive clicks, conversions, and revenue.
Comfortable jumping into Figma, Photoshop, or a mood board yourself.
Thrive in a nimble, 60-person environment. You prefer fast execution and open communication over corporate red tape.
Know how to work seamlessly across Growth, DTC, and Merchandising teams to support revenue-driving business initiatives.

Nice To Haves

A passion for luxury watches or jewelry is a massive bonus!

Responsibilities

Own the Visual Identity: Evolve the Bob’s Watches brand image, ensuring a cohesive, ultra-premium look across our eCommerce site, print, packaging, and digital channels.
Lead 360° Campaigns: Concept and execute campaigns that celebrate horology culture, luxury product drops, seasonal milestones, and investor narratives.
Drive Performance Creative: Build high-converting, aspirational creative assets for paid media (Meta, Google), email marketing (CRM), organic social, and video channels.
Direct Content & Storytelling: Oversee our multi-channel content framework (including YouTube, editorial, and SEO-driven content) to translate intricate watch mechanics into culturally relevant stories.
Manage the Creative Ecosystem: Lead, mentor, and collaborate with a lean, high-performing squad of internal creatives (Art Direction, Copy, Design, Video) and specialized external freelancers.
Optimize via Data: Partner with our Analytics and Growth teams to review asset performance, using real-world data to continuously improve our creative strategy.