Creative Director

Better Mortgage • New York, NY

9d • Onsite

About The Position

Better is rebuilding home finance as an AI-native platform, aiming to transform a lengthy process into one that takes seconds. With over $110B in loans funded and $1.2B+ raised, the company operates at scale while fundamentally rethinking homeownership. This role is for a hands-on Creative Director who will lead and evolve Better's brand presence, integrating product, brand, and customer experience to create clear, compelling, and authentic work. The position sits at the intersection of design, brand, and performance marketing, responsible for creative output that drives both brand differentiation and measurable business impact. Success requires understanding Better's product ecosystem (Tinman, Betsy), customer experience, and identifying areas for improvement, then translating these insights into impactful creative. This is an opportunity to shape and scale the creative function, fostering ownership and initiative in bringing ideas to life.

Requirements

• 8–12+ years of experience in creative, brand, or design roles with a portfolio demonstrating strong craft and impact.
• Experience translating complex products into clear, compelling creative.
• Proven ability to connect creative work to business outcomes.
• Strong design foundation with high standards for visual quality.
• Experience leading and developing creative teams in fast-paced environments.
• Comfort operating in ambiguity and challenging conventional thinking.
• Familiarity with AI tools and modern creative workflows.
• B2C experience required; tech or fintech experience preferred.
• Ability to work onsite five days per week in NYC.

Nice To Haves

• You are a design-led Creative Director with a strong point of view on craft and quality.
• You’re naturally curious about how products work—and how people actually experience them.
• You think in systems and experiences, not just campaigns.
• You’re hands-on and enjoy shaping work, not just directing it.
• You actively use AI tools to improve how you think and create.

Responsibilities

• Lead creative from insight through execution, turning real product and customer understanding into work that connects.
• Set and uphold a high bar for visual quality, storytelling, and craft.
• Stay hands-on in shaping and reviewing work, ensuring intentionality in all shipments.
• Develop a deep understanding of Better’s product ecosystem (Tinman, Betsy) and borrower journey.
• Spend time with the product and teams to understand how it actually works.
• Use real inputs—customer reviews, product experience, and behavior—to shape creative direction.
• Identify where the story breaks down and help rebuild how it’s told.
• Own creative that drives acquisition, engagement, and conversion.
• Develop work that connects brand storytelling to real business outcomes.
• Translate product truth into creative that feels human, culturally relevant, and clear—never corporate or generic.
• Define and evolve Better’s brand architecture, including how Tinman, Betsy, and future products show up cohesively.
• Lead ongoing brand exploration and refresh grounded in product reality and customer insight.
• Ensure consistency across touchpoints without losing flexibility or creative expression.
• Ensure a cohesive and consistent visual identity across all channels and surfaces.
• Improve how ideas move from thinking to execution—removing friction, not adding process.
• Elevate the overall design standard across marketing and product.
• Lead and develop a lean, high-performing creative team.
• Foster a culture of ownership, accountability, and pride in the work.
• Mentor through hands-on involvement and thoughtful critique.
• Partner closely with Product, Growth, Lifecycle, Sales, and PR.
• Act as a bridge between product truth and brand expression.
• Bring strong opinions, invite debate, and push toward better outcomes.

Benefits

• Competitive base salary with bonus or incentive opportunities, depending on role
• A range of medical and dental plans to choose from based on your needs, with vision coverage available for you and your family starting on day one.
• Build long-term financial security with a 401(k) through Vanguard, HSA with employer contributions, FSA’s, Employer Paid STD & LTD plans and access to financial planning resources.
• Generous paid time off, company holidays, sick time, and paid parental leave.
• Paid parental leave and childcare support, including employer matching for dependent care FSA.
• Mental health care (6 free virtual or in-person sessions) and wellness programs through Spring Health, EAP access, and additional perks like pet insurance and lifestyle discounts.
• Pre-tax Commuter benefit accounts with an employer match, and programs designed to support different working styles and lifestyles.
• Meal and snack offerings in select offices, plus a stipend to support your day-to-day - whether you’re in the office or working remotely.
• Work from our World Trade Center headquarters - featuring thoughtfully designed spaces, natural light, and panoramic skyline views.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed