Creative Director

GP Strategies • Troy, MI

3d

About The Position

The Creative Director – Automotive Sales Training is a senior leader responsible for shaping and delivering high-impact sales training programs that improve dealership performance and customer experience. This role blends strategy, instructional design, and hands-on creative development—leading the vision while actively contributing to the creation of engaging, performance-driven learning solutions. You’ll partner closely with stakeholders to translate business priorities into compelling training and coaching experiences across facilitated, digital, and video-based learning.

Requirements

• 6+ years of experience in learning & development, instructional design, or training strategy, ideally in automotive sales or dealer environments
• Experience developing sales enablement or dealer-facing training programs
• Strong background in creative development with hands-on experience building presentations and visual content
• Proficiency in Adobe Creative Suite, video tools, and PowerPoint
• Deep understanding of adult learning principles and performance-based training
• Strong communication and executive presence—comfortable presenting to senior stakeholders
• Ability to influence cross-functional teams and drive alignment without direct authority
• Highly organized, self-driven, and able to manage multiple priorities simultaneously
• Passion for developing people and improving dealership performance

Responsibilities

• Define and drive the overall sales training strategy, aligned to business goals, dealer performance, and brand standards
• Partner with stakeholders to identify performance gaps and design scalable, results-driven training solutions
• Lead the design and development of ILT, virtual, and video-based training content
• Create high-impact presentations and visual storytelling assets using tools like Adobe Creative Suite
• Ensure training programs are engaging, practical, and aligned to real dealership and customer scenarios
• Oversee curriculum development across roles, ensuring consistency and scalability
• Present program strategies, updates, and results to stakeholders at all levels
• Establish quality standards and continuously improve programs based on feedback and performance data
• Drive innovation by incorporating modern learning practices and technologies

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed