Creative Director

Liquid I.V. • El Segundo, CA

55d • Hybrid

About The Position

Liquid I.V. is seeking a Creative Director to define and scale the company's creative vision, brand identity, and creative operating model. This leader will establish the necessary systems, talent, agency partnerships, and creative standards to deliver best-in-class work at the speed and scale of a modern consumer brand. Reporting to the VP of Marketing, this role will lead both the internal creative organization and the external creative agency ecosystem, ensuring all consumer touchpoints—including integrated campaigns, retail, social content, innovation, packaging, digital commerce, and emerging platforms—are focused on building long-term brand equity while driving commercial performance. The ideal candidate will possess visionary creative leadership combined with operational rigor, balancing strategic brand stewardship with high-volume execution in a fast-paced, high-growth environment.

Requirements

• 10+ years of progressive experience in creative leadership roles, preferably within consumer goods, health and wellness, beverage, or lifestyle brands.
• Proven experience leading high-performing in-house creative teams in a fast-paced, multi-channel environment.
• Strong portfolio demonstrating excellence in art direction, brand identity systems, packaging design, and integrated campaign execution.
• Deep understanding of digital marketing ecosystems, eCommerce platforms, and performance-driven creative development.
• Strong strategic thinking and problem-solving skills, with the ability to connect creative decisions to business impact.
• Experience leading hybrid in-house and agency creative ecosystems.
• Deep understanding of social-first creative, creator ecosystems, and platform-native storytelling.
• Experience leading packaging, innovation, and brand identity systems.
• Strong understanding of DTC, retail, shopper marketing, and omnichannel creative.
• Demonstrated ability to manage multiple large-scale projects simultaneously while maintaining exceptional quality standards.
• Exceptional communication skills and executive presence, with the ability to influence senior leadership and cross-functional stakeholders.
• Bachelor’s degree in Design, Fine Arts, Marketing, or a related field; advanced degree preferred.
• Candidates must be authorized to work in the United States without sponsorship.

Nice To Haves

• Advanced degree preferred.

Responsibilities

• Translate brand positioning and business objectives into compelling visual storytelling and content systems.
• Continuously evolve the brand’s creative expression to remain culturally relevant and visually differentiated.
• Own Liquid I.V.’s visual identity, verbal expression, creative principles, and brand standards.
• Develop scalable brand systems, toolkits, and creative guidelines that ensure consistency across internal teams, agency partners, and global markets.
• Build enduring creative assets that increase efficiency while strengthening long-term brand equity.
• Design and lead a hybrid creative operating model balancing internal capabilities with external agency partners.
• Determine the appropriate execution model for every initiative based on strategic importance, speed, specialization, and scale.
• Lead agency selection, scopes of work, creative evaluations, and ongoing performance management.
• Ensure seamless collaboration across in-house teams, production partners, and creative agencies to maximize efficiency without sacrificing quality.
• Build scalable workflows that eliminate duplicated work and accelerate creative delivery.
• Lead the creative development and execution of all Tier campaigns, product launches, and innovation initiatives.
• Oversee the creation of fully integrated asset ecosystems, including retail displays, POS materials, paid and organic social, performance creative, PDP imagery, email, and D2C content.
• Direct large-scale campaign toolkits to ensure global scalability and market adaptability.
• Partner with Integrated Marketing and Brand teams to ensure cohesive storytelling across digital, retail, and experiential touchpoints.
• Develop cohesive creative systems across multiple product platforms and innovation pipelines.
• Ensure each product platform has a distinct role within the broader brand architecture while maintaining one unified brand identity.
• Oversee all packaging design for new and existing products, ensuring alignment with brand identity, regulatory requirements, and market trends.
• Direct the development of renders and visualization assets for innovation research, commercialization, and sell-in presentations.
• Ensure packaging remains a competitive advantage through impactful shelf presence and clear consumer communication.
• Develop platform-native creative strategies across Instagram, YouTube, TikTok, retail media, and emerging platforms.
• Balance campaign-level storytelling with always-on content production.
• Partner closely with Social, Influencer, and Performance Marketing to ensure creative is optimized for engagement and business performance.
• Guide the development of conversion-driven creative assets for D2C, eCommerce, and omni-channel platforms.
• Ensure PDP imagery, performance marketing assets, and digital content meet best-in-class standards for both brand storytelling and commercial effectiveness.
• Partner with performance and analytics teams to leverage data insights that inform creative optimization and testing strategies.
• Lead, mentor, and inspire a multidisciplinary in-house creative team across art direction, packaging and digital design, copy, and production.
• Establish clear creative processes, workflows, and quality control standards to support scale and efficiency.
• Foster a highly collaborative creative culture centered around curiosity, feedback, and continuous improvement.
• Establish KPIs and creative performance metrics to evaluate impact and inform future strategy.
• Provide regular coaching, performance feedback, and professional development opportunities.
• Partner closely with senior leadership to align creative strategy with broader business objectives.
• Build a culture of transparency, accountability, and partnerships across Marketing, Innovation, Media, Sales, Ecomm, and Insights.
• Design workflows that enable the volume, variety, and speed across multiple business priorities.
• Build team structures, roles, and resource models that optimize creative output.
• Balance internal capacity with external partners to maximize efficiency.

Benefits

• 100% company-paid medical, dental and vision insurance for employees (PPO, HMO and Kaiser options).
• A 401k plan with company match, short and long-term disability coverage.
• A generous PTO and sick policy that includes 13+ paid annual holidays.
• Wellness classes (fitness, mental health, nutrition, finance, etc.).
• An Employee Assistance Program, including membership for guided meditation for all employees.
• Monthly tech and wellness reimbursement.
• An infinite supply of Liquid I.V. for endless hydration!

What This Job Offers

• Job Type: Full-time
• Career Level: Senior