Creative Director

Cascade Designs Inc • Reno, NV

3d

About The Position

Cascade Designs is seeking a Creative Director – Brand & Design to lead and evolve the visual expression of our portfolio of category-leading outdoor brands, including Therm-a-Rest, MSR, Platypus, SealLine, PackTowl and Varilite.

This role is responsible for elevating and protecting brand integrity across all touchpoints - from digital campaigns and ecommerce to packaging, retail, and global marketing initiatives.

You will lead a small, high-performing creative team and external partners, bringing clarity, consistency, and creative excellence to a fast-paced, collaborative environment.

Requirements

• 8+ years in design and creative leadership roles
• Degree in Graphic Design or related field
• Experience leading creative across multiple channels (digital, packaging, retail, print)
• Background in consumer brands, ideally outdoor, apparel, footwear, or adjacent categories
• Strong brand systems thinker with a passion for consistency and clarity
• Proven ability to lead and influence cross-functional teams
• Comfortable operating as a player-coach in a lean environment
• Strong understanding of production processes (print, packaging, digital assets)
• Highly organized with the ability to manage multiple priorities
• Collaborative and solutions-oriented
• Curious, detail-oriented, and quality-driven
• Confident and diplomatic—able to push back constructively and advocate for the brand
• Interest in the outdoors and technical products is strongly desired

Nice To Haves

• Experience building or scaling in-house creative teams
• Familiarity with AI tools to enhance creative workflows
• Experience working with global teams and markets

Responsibilities

• Serve as the ultimate guardian of brand standards across all channels and regions
• Define, evolve, and enforce brand frames, guidelines, systems, and visual frameworks
• Ensure consistency across digital, packaging, retail, and marketing materials
• Partner with Product and Sales teams to guide creative decisions while maintaining brand integrity
• Balance commercial needs with long-term brand equity
• Lead creative direction for: Digital campaigns and ecommerce Packaging and print Retail, merchandising and events Product storytelling and launches
• Provide hands-on feedback and direction to internal designers and external partners
• Ensure all work meets a high standard of craft, clarity, and effectiveness
• Lead the development and execution of a cohesive photo and video content strategy across brands and channels
• Define seasonal and campaign-level content needs in partnership with Marketing and Ecommerce
• Oversee end-to-end content production —from concepting and planning through shoot execution and final delivery
• Direct and/or provide creative oversight on photo and video shoots (including on-location outdoor productions)
• Manage and collaborate with photographers, videographers, production partners, and talent
• Ensure content outputs are on-brand, high-quality, and optimized for multiple channels and use cases
• Build scalable systems for content planning, asset creation, and library management
• Lead and mentor a small internal team of designers across branding, digital, packaging and print
• Foster a collaborative, accountable, and high-performance culture
• Provide clear direction, feedback, and prioritization across projects
• Establish and improve creative processes, workflows, and prioritization systems
• Manage and direct external partners including photographers, videographers, production partners, and design contractors
• Collaborate with internal partners (Marketing, Product, Sales, Ecommerce) to ensure alignment and efficiency
• Establish efficient workflows for content production planning, shoot execution, and asset delivery

Benefits

• 3 weeks paid time off per year
• 10 paid holidays
• 3 Floating holidays
• Great health benefits (medical, dental, vision)
• 401(K) with company matching
• Life insurance paid by Cascade Designs
• Activity Gear Loaner Program and discounts on products purchased through Pro Deals
• $100 to spend on Cascades Designs products and an employee discount on all Cascade Designs gear!

What This Job Offers

• Job Type: Full-time
• Career Level: Director