Creative Director

Kinder's•Walnut Creek, CA

5d•Hybrid

About The Position

Kinder’s is seeking a visionary and hands-on Creative Director to lead the evolution of our brand storytelling and creative expression across every consumer touchpoint. This role is for a brand builder. Someone who has applied experience shaping big brands and knows how to translate strategy into compelling, culturally relevant creative that connects people through food, family, and shared experiences. You will play a critical role in defining and executing how Kinder’s shows up in the world. Crafting narratives that move seamlessly across channels and drive impact from awareness to engagement to conversion. This is not a role for a delegator; it’s for a doer, a collaborator, and a leader who thrives in the work alongside their team - while also ensuring the systems, workflows, and content infrastructure that support great creative are operating at a high level.

Requirements

20 + years of creative leadership experience, ideally within CPG, food & beverage, or lifestyle brands.
Proven track record of building and scaling creative for well-known or high-growth brands.
Deep experience developing omni-channel campaigns and content ecosystems.
Experience working within or alongside creative operations systems such as Wrike (or similar), DAM, and PIM platforms.
Strong portfolio demonstrating storytelling, brand building, and execution across multiple platforms.

Responsibilities

Develop and lead a cohesive, emotionally resonant brand narrative rooted in family, friends, and food.
Build storytelling platforms that scale across omni-channel ecosystems, from retail and digital to social, packaging, and experiential.
Translate brand strategy into tiered creative execution across: Awareness (top-of-funnel brand building), Engagement (community and content-driven interaction), and Conversion (performance-driven creative that drives action).
Ensure consistency and excellence in brand voice, tone, and visual identity across all outputs.
Oversee creative development across all consumer touchpoints, ensuring a seamless and integrated brand experience.
Guide the creation of campaigns and content that flex across platforms while maintaining a unified narrative.
Partner cross-functionally with Brand, Marketing, Product, and Commercial teams to align creative with business objectives.
Own and champion creative workflow management through Wrike, ensuring clear prioritization, visibility, and efficient project execution across teams.
Establish and optimize operational logic over traditional processes that enable speed, clarity, and scalability in a fast-paced, multi-brand environment.
Oversee ongoing support and maintenance of PIM (Product Information Management) and DAM (Digital Asset Management) systems to ensure accuracy, accessibility, and consistency of all product specific assets and entities.
Ensure product data, imagery, and content are organized, up-to-date, and aligned across all channels and partners.
Lead the development, management, and quality control of: Product renders and visual assets, Product and category copy, Core product information and specifications.
Partner with cross-functional teams to ensure all product content supports both brand storytelling and commercial performance.
Actively contribute to concepting, ideation, and execution - not just direction. Jump into the work alongside the team, helping shape ideas from concept to final output.
Maintain a high bar for craft, detail, and creative excellence.
Be an empathetic, motivating leader who inspires teams through shared experience and mutual respect.
Lead by example - working alongside your team rather than above them.
Foster a culture of collaboration, creativity, and accountability across multiple brands and projects.
Support and mentor team members, helping them grow their skills and confidence.
Serve as a visible and credible voice of the brand - internally and externally.
Champion Kinder’s as a leader in flavor by bringing our products initiatives to life through compelling creative.
Elevate how we showcase food, flavor, and usage occasions in a way that feels authentic, inspiring, and culturally relevant.