Creative Director

Elmington Property Management

7d•Hybrid

About The Position

At Bedrock Property Management, we are a unique property management group that prides itself on smart and unexpected business practices. We aim to show investors, customers, and residents that property development and management can be engaging. Our purpose is to make a meaningful impact in the lives of others through selfless service, driven by a relentless focus on genuine care and standards of excellence for our residents, guests, and clients. Our core values include 'Win As One' (collaboration and respect), 'By Any Means' (ownership and innovation), 'Continual Growth' (personal and company development), and 'Be Clear, Be Kind' (transparency and courage). The Creative Director is responsible for bringing the Bedrock brand to life and elevating the unique identity of each community within its portfolio. This role partners closely with the SVP of Corporate Brand to translate brand strategy into high-impact creative that strengthens the corporate brand, enhances property-level marketing, and supports business growth. The Creative Director acts as the creative steward for both the Bedrock brand and its portfolio of communities, ensuring every creative touchpoint reflects the company's commitment to thoughtful design, operational excellence, and exceptional resident experiences. This role requires a balance of strategic creative thinking and hands-on execution, developing compelling visual storytelling that builds a cohesive portfolio while allowing each community to maintain an authentic identity.

Requirements

Advanced knowledge of creative principles, visual design, brand expression, storytelling, typography, photography, digital media, and creative production.
Strong understanding of brand strategy, positioning, and the role of creative in building meaningful connections with audiences.
Ability to interpret business objectives and translate strategic goals into thoughtful, impactful creative solutions.
Exceptional eye for detail with a commitment to quality, consistency, and excellence in all creative work.
Strong conceptual thinking skills with the ability to develop innovative ideas and compelling visual narratives.
Understanding of how creative influences customer experiences, marketing performance, brand perception, and business outcomes.
Strong business acumen with the ability to understand priorities across corporate initiatives, property operations, leasing objectives, and client needs.
Excellent communication, presentation, and storytelling skills with the ability to clearly articulate ideas, recommendations, and creative rationale.
Highly organized with the ability to manage competing priorities, complex projects, and evolving business needs in a fast-paced environment.
Experience managing external creative partners, agencies, freelancers, and production vendors.
Proficiency in creative tools and platforms, including Adobe Creative Cloud, presentation software, and emerging creative technologies.
Knowledge of current design trends, industry best practices, and emerging technologies, including AI-powered creative tools and workflows.
Self-motivated, adaptable, and solutions-oriented with a passion for innovation and continuous improvement.
Bachelor’s degree in Graphic Design, Fine Arts, Marketing, Advertising, and Communications.
Proven experience in a creative management or similar role, preferably within a marketing or advertising agency.
Strong project management skills, with the ability to manage multiple projects simultaneously.
Excellent leadership and team management abilities.
Strong communication and interpersonal skills.
Proficiency in creative software and tools (e.g., Adobe Creative Suite).
A proactive and solution-oriented mindset.

Responsibilities

Partner with the SVP of Corporate Brand to bring the Bedrock brand strategy to life through compelling and consistent creative execution across all brand touchpoints.
Translate established brand direction into creative concepts, campaigns, and experiences that support Bedrock's corporate objectives and portfolio of communities.
Develop and execute creative solutions for the Bedrock brand and individual property brands, ensuring each community maintains a distinct identity while aligning with overall brand standards.
Oversee the development of creative assets across digital, print, social media, websites, photography, video, presentations, signage, environmental graphics, events, and other marketing channels.
Establish and maintain creative standards, templates, and processes that ensure consistency, efficiency, and quality across the organization and property portfolio.
Provide creative oversight for property marketing initiatives, including lease-ups, new developments, acquisitions, renovations, repositioning efforts, and community campaigns.
Create and refine visual storytelling strategies that showcase the unique value proposition, lifestyle, and experience of each community.
Review and approve creative deliverables to ensure alignment with brand standards, project objectives, accuracy, and quality expectations.
Manage creative workflows, timelines, priorities, and deliverables across multiple concurrent initiatives.
Build and maintain relationships with external creative partners, including agencies, photographers, videographers, printers, and production vendors.
Lead the creative development process from initial concept through final production, ensuring projects are delivered effectively and efficiently.
Partner with Marketing, Operations, and other internal teams to ensure creative solutions support business priorities and audience needs.
Support client-facing initiatives, business development efforts, executive presentations, and company-wide communications through elevated creative solutions.
Provide creative guidance for resident-facing experiences, including digital journeys, leasing materials, onsite branding, signage, and environmental elements.
Identify opportunities to enhance the Bedrock brand and property portfolio through innovation, emerging trends, and improved creative processes.
Evaluate creative effectiveness through stakeholder feedback, performance insights, and business outcomes to continuously improve future initiatives.
Perform other duties as assigned.