Creative Director

Motive•San Francisco, CA

About The Position

Motive’s Brand Studio shapes and expresses the company’s brand across customer touchpoints, collaborating with marketing, product marketing, content, growth, and regional teams. The Creative Director sets Motive’s creative vision and leads a multidisciplinary in-house studio spanning copy, video, and design, while guiding the brand’s creative direction across web and digital experiences. The role leads through managers and builds a globally distributed creative team across North America and Pakistan. The Creative Director owns the creative vision for major brand moments, including Vision, Motive’s annual customer conference, and partners with Marketing and executives to translate business goals into memorable creative. The role also develops the team’s operating model, integrates AI thoughtfully into creative workflows, and builds systems, processes, and partnerships that help the organization deliver work with greater speed, quality, and consistency.

Requirements

10+ years of experience in creative, brand, or agency roles, including significant experience leading multidisciplinary creative teams.
People leadership experience, including managing managers and building and growing a creative team.
Deep understanding of copy, video, and design, with a track record of leading integrated work across all three and guiding creative for web and digital experiences.
Strong portfolio demonstrating brand, campaign, video, and integrated marketing work, including large-scale brand moments such as conferences, launches, or events.
Experience owning the creative vision for major brand moments from concept through delivery, working with internal teams and external partners.
Hands-on experience using AI tools to improve creative workflows, with sound judgment about craft and brand integrity.
Ability to work at a fast pace and manage multiple high-priority projects while maintaining quality.
Proven experience leading and developing creative teams across regions or time zones.
Experience building or evolving brand systems and scalable creative processes, with fluency in collaborative tools such as Figma.
Strong conceptual thinking and exceptional attention to craft and detail.
Ability to sell creative ideas and influence stakeholders, including product marketing and executives, with clarity and confidence.
Excellent communication and presentation skills, including comfort presenting to executive audiences.
For access to Motive products and technology controlled under U.S. Export Administration Regulations, applicants must be authorized to receive and access those commodities and technologies.

Responsibilities

Own creative and brand direction for Motive, maintaining a high bar for craft, consistency, and brand expression across touchpoints.
Lead copy, video, and design disciplines and bring them together into integrated creative work.
Guide creative direction for web and digital experiences.
Own the creative vision for major brand moments, including Vision, Motive’s annual customer conference.
Lead creative direction for product launches, integrated campaigns, and executive storytelling.
Guide the evolution of Motive’s brand identity and ensure consistent application across regions, channels, formats, and web.
Lead, mentor, and grow a multidisciplinary team across design, copy, video, motion, and creative production, including managers.
Shape team structure, hire talent, and develop future creative leaders.
Establish creative standards, feedback rituals, and development paths that improve team performance and morale.
Foster collaboration across the US, Mexico, and Pakistan, maintaining clarity, alignment, and creative cohesion across time zones.
Partner with regional and global marketing teams.
Introduce AI-assisted workflows for ideation, exploration, localization, and production while protecting craft, originality, and brand integrity.
Establish clear intake, ownership, and decision rights so high-priority work receives senior creative attention.
Build and maintain scalable brand systems, toolkits, templates, and documentation.
Partner with Product Design, Web, Marketing Ops, Content, and other teams to integrate creative workflows with broader marketing systems and processes.
Partner with Marketing Leadership to turn launches and positioning into creative concepts and campaigns.
Partner with executives on brand direction and executive storytelling; present creative strategy, rationale, and recommendations to executive audiences.
Translate marketing and business objectives into compelling creative solutions.
Balance creative ambition with practical execution, timelines, and resources.