Highmark is hiring its first Creative Director to establish a unified brand vision across its six specialized companies while developing a distinct strategy and voice for each. The role leads the marketing team and takes ideas from concept through launch, planning work seasonally and coordinating themes across channels. It reports to the VP of Sales & Marketing and partners closely with sales. The Creative Director will guide social strategy across more than 20 accounts, bring more creative work in-house, direct agencies working on websites and paid advertising, support customer referrals and community engagement, and measure results using lead tracking, budgets, and reporting.
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Job Type
Full-time
Career Level
Director
Education Level
No Education Listed