Creative Director

Coinbase

14d•Remote

About The Position

As Creative Director in Base's Creative Office, you'll lead breakthrough creative at the intersection of onchain art, culture, community, and technology. The Creative Office builds and fosters the Base brand with its core community of creatives and developers. You'll be hands-on with the work, prototyping ideas, concepting reactive creative in real time, and partnering with product leadership to deliver creative at the speed of onchain.

Requirements

8+ years as a creative practitioner, with a portfolio demonstrating leadership of end-to-end creative campaigns in a design-driven team environment.
2+ years of hands-on experience building creative specifically for onchain environments, with demonstrated ability to authentically engage developer and creative communities.
Published body of onchain brand work (e.g., community activations, onchain art, social-first campaigns) with measurable audience engagement or community growth outcomes.
Demonstrated ability to translate brand strategy into original creative concepts and execute them hands-on across digital, social, and onchain formats.
Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Responsibilities

Own the creative vision for the Base brand, developing timely, conceptually excellent work that drives community growth and differentiates Base in the onchain space.
Partner with product leadership to design a creative workflow that is nimble, proactive, and fully integrated across brand and product.
Lead proactive briefs and reactive creative concepting in real time with the onchain community, turning cultural moments into brand opportunities.
Mentor developing talent across the in-house Creative Studio, setting a high bar for creative excellence and helping creatives from diverse brand backgrounds build onchain skills.
Collaborate with internal strategists, creative producers, marketers, and operations leads to deliver industry-leading creative that connects deeply with creative and developer audiences.