Creative Director

XDS•Los Angeles, CA

1d•$130,000 - $180,000•Onsite

About The Position

XDS is seeking a Creative Director to join us as we establish XDS in the North American market. You’ll bring our creative vision to life across all marketing touchpoints. As a multidisciplinary creative leader, you will own the visual expression of the X-LAB brand, overseeing concept development, design execution, and art direction across campaigns, channels, and markets. A true “Player-Coach" role, you will be the strategic heartbeat of our design machine, owning everything from high-level brand vision to the typography on our wheels and accessories. You will be responsible for building on a world-class design foundation while shipping impactful work in a fast-paced, high-growth environment. You’ll work closely with engineering, product, and marketing teams to create more bikes that riders love.

Requirements

10+ years of experience leading creative teams, brands, or design organizations
Proven success building, launching, and scaling premium consumer brands in highly competitive markets
A strong portfolio demonstrating exceptional visual design, brand building, creative leadership, and storytelling
Deep expertise in branding, design systems, campaign development, content production, and creative operations
Expert proficiency in Figma, Adobe Creative Suite, and modern AI-enabled creative workflows
Strong experience working with international teams across multiple markets and time zones
Exceptional communication, presentation, and stakeholder management skills

Responsibilities

Lead X-LAB's creative vision, strategy, and execution across North America and global markets
Own and evolve the X-LAB brand identity, ensuring a consistent and compelling experience across all customer touchpoints
Translate business objectives and marketing priorities into clear creative direction, impactful campaigns, and distinctive brand storytelling
Partner closely with product and engineering teams to shape product storytelling, naming, visual language, and go-to-market strategies
Lead art direction and creative development across photography, video, motion, retail, events, packaging, digital, web, and social media
Build and scale creative operations, including design systems, content libraries, workflows, and production processes that support rapid growth
Recruit, mentor, and lead a high-performing both in-house and external creative team while fostering a culture of excellence, collaboration, and innovation