Creative Director

Primary Kids Inc•New York, NY

2d•$180,000 - $220,000•Onsite

About The Position

We are looking for an experienced NYC area-based Creative Director to help shape, define, and evolve Primary’s creative vision and brand identity.

Deep experience shaping brands across apparel, lifestyle, and/or consumer businesses.
Specifically worked for omni-channel businesses with a strong ecommerce emphasis.
Ideally at $100M+ in revenue.
Passionate about storytelling.
Experienced at bringing creative clarity and conviction to brand and seasonal campaigns that can be applied practically across key touchpoints.
Effective at driving cross-functional collaboration and execution.
Familiar with the complex seasonal dynamics of an apparel business.
Adept at working across channels including DTC ecommerce, wholesale, marketplaces, and retail.

Lead an in-house creative team (currently 6 full-time + 2 part-time) across graphic design, content, and photography to develop and execute creative strategies and campaigns for DTC, wholesale, marketplace and retail channels.
Oversee and evolve brand identity and guidelines, internally and with partners.
Lead creative strategy for merchandise collections, campaigns, and digital experiences, working closely with merchandising and marketing teams (also all in-house) in order to deliver cohesive storytelling across site, digital, social, and print.

4-day work weeks (for most roles, Fridays are flexible)
Generous time off (3-4 weeks of PTO, unlimited sick time, 10 holidays + winter break)
Leave options (including 12 weeks fully paid for all new parents)
Multiple medical, dental, vision, and pre-tax accounts
401(k) with company match
Perks like an employee discount, monthly learning (or gym) stipend, home-office reimbursement, and manager team-building fund
A kind, colorful, and collaborative culture

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