Creative Director

Capitol Broadcasting Company•Durham, NC

About The Position

The Durham Bulls are hiring a Creative Director to lead and evolve the club’s brand, visual identity, and messaging. The role will help shape how fans see and remember the team, including the club’s 125th anniversary in 2027. The Creative Director works with senior leadership to ensure the brand is applied consistently across the ballpark, social media, web, email, merchandise, and the Triangle community. This is a hands-on leadership role overseeing a small in-house team of two graphic designers and a video producer. The Creative Director also serves as the central point of intake for creative requests across departments, managing priorities, schedules, approvals, and delivery. The role collaborates with ticketing, partnerships, promotions, merchandise, community relations, events, food and beverage, and game day operations.

Requirements

  • At least 7 years of professional design or creative experience.
  • At least 2 years leading or supervising other creatives.
  • A strong portfolio demonstrating brand, campaign, and social work across print, digital, and video.
  • Proficiency in Adobe Creative Cloud, including Photoshop, Illustrator, and InDesign.
  • Proven project management skills, including managing multiple requests, setting priorities, and meeting deadlines.
  • Clear, confident communication with creative teams and non-creative stakeholders.
  • Ability to work evenings, weekends, and holidays during the season, including home games and events.
  • Bachelor’s degree in graphic design, marketing, communications, or a related field, or equivalent experience.

Nice To Haves

  • Experience in sports, entertainment, live events, or hospitality.
  • Familiarity with project management tools such as Asana, Monday, or Trello.
  • Photography and videography skills.
  • Experience with in-venue video boards, motion graphics, or photography.
  • Strong concept and copywriting skills.
  • Ability to work confidently both in design files and in meetings.
  • Organization and composure under pressure, especially on busy game days.
  • A low-ego, collaborative approach that builds trust across departments and supports diplomatic expectation-setting.
  • Passion for baseball, the fan experience, and the Durham community.
  • Awareness of design trends, social platforms, and what makes content connect.
  • Curiosity, coachability, and interest in helping the team grow.
  • Premiere or After Effects proficiency.

Responsibilities

  • Partner with senior leadership to define and evolve the Bulls’ brand, visual identity, and messaging.
  • Own brand standards and ensure consistent use of logos, colors, typography, and tone across touchpoints.
  • Lead creative for season campaigns, theme nights, promotions, in-game content, and special events from concept through delivery.
  • Remain hands-on by designing, art directing, developing concepts, and contributing to shoots and edits as needed.
  • Provide clear, constructive feedback to improve the quality of creative work.
  • Manage, coach, and develop a team of graphic designers and a video producer.
  • Set team expectations, priorities, and goals, and conduct regular check-ins and reviews.
  • Build a positive, collaborative team culture suited to a 75-game home schedule and a full slate of special events.
  • Serve as the single point of intake for creative requests from all departments.
  • Prioritize, schedule, and assign work to keep projects on deadline and avoid team burnout.
  • Build and maintain a reliable creative request and approval process, including forms, a project board, and timelines.
  • Reset expectations or push back on late or out-of-scope requests, while keeping stakeholders informed.
  • Manage the creative budget and coordinate freelancers, printers, and outside vendors as needed.
  • Collaborate with ticketing, corporate partnerships, promotions, merchandise, community relations, and game day operations.
  • Develop creative for partner activations that meets sponsor needs while retaining the Bulls’ brand feel.
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