Creative Director

Motive•San Francisco, CA

9d•$207,000 - $285,000

About The Position

Motive is hiring a Creative Director to set the creative vision for its brand and lead a multidisciplinary in-house Brand Studio spanning copy, video, design, motion, and creative production. The role guides how Motive appears across brand touchpoints, including web and digital experiences, and owns creative direction for major brand moments such as Vision, the company’s annual customer conference. The Creative Director partners with Marketing Leadership, executives, and cross-functional teams to translate business goals, launches, and positioning into memorable creative work. The role leads through managers and is responsible for building and growing a globally distributed team across North America and Pakistan. It also shapes how the studio operates by establishing creative standards, scalable brand systems, workflows, and partnerships. The team is expected to work at a fast pace and use AI thoughtfully to improve speed and scale while protecting craft, originality, and brand integrity.

Requirements

10+ years of experience in creative, brand, or agency roles, including significant experience leading multidisciplinary creative teams.
People leadership experience, including managing managers and building and growing a creative team.
Deep understanding of copy, video, and design, with experience leading integrated work across all three and guiding creative for web and digital experiences.
A strong portfolio demonstrating brand, campaign, video, and integrated marketing work, including large-scale brand moments such as conferences, launches, or events.
Experience owning the creative vision for major brand moments from concept through delivery, working with internal teams and external partners.
Hands-on experience using AI tools to improve creative workflows, with sound judgment about craft and brand integrity.
Ability to work at a fast pace and manage multiple high-priority projects while maintaining quality.
Experience leading and developing creative teams across regions or time zones.
Experience building or evolving brand systems and scalable creative processes, and fluency with collaborative tools such as Figma.
Strong conceptual thinking and exceptional attention to craft and detail.
Ability to sell creative ideas and influence stakeholders, including product marketing and executives.
Excellent communication and presentation skills, including comfort presenting to executive audiences.
Authorization to receive and access commodities and technologies controlled under U.S. Export Administration Regulations.

Responsibilities

Set and own Motive’s creative and brand direction, maintaining a high bar for craft, consistency, and expression across touchpoints.
Lead across copy, video, and design, bringing the disciplines together into integrated work and guiding creative direction for web and digital experiences.
Own the creative vision for major brand moments, including Vision, Motive’s annual customer conference.
Lead creative direction for product launches, integrated campaigns, and executive storytelling.
Guide the evolution of Motive’s brand identity and ensure consistent application across regions, channels, formats, and web.
Lead, mentor, and grow a multidisciplinary team across design, copy, video, motion, and creative production, including managers who lead their own teams.
Shape team structure, hire talent, and develop future creative leaders.
Establish creative standards, feedback rituals, and development paths to improve team performance and morale.
Foster collaboration across the US, Mexico, and Pakistan and serve as a creative partner to regional and global marketing teams.
Introduce AI-assisted workflows for ideation, exploration, localization, and production while maintaining craft, originality, and brand integrity.
Establish clear intake, ownership, and decision rights so priority work receives appropriate senior creative attention.
Build and maintain scalable brand systems, toolkits, templates, and documentation.
Partner with Product Design, Web, Marketing Ops, Content, and other teams to integrate creative workflows with broader marketing systems and processes.
Partner with Marketing Leadership and executives on brand direction, launches, positioning, and executive storytelling; present creative strategy and recommendations to executive audiences.
Translate marketing and business objectives into compelling creative solutions and balance creative ambition with timelines, resources, and practical execution.