Creative Director

George P. Johnson Experience Marketing•Boston, MA

9d•Hybrid

About The Position

GPJ is hiring a Creative Director to join our growing team! This role is hybrid, requiring you to report on-site to our Boston office location a minimum of 2 days per week. The role of the Creative Director is to lead the team in creative ideation and innovative thinking, mentor and grow creative team members and to foster an open, collaborative and inclusive environment that inspires and delivers great work. I am motivated and tenacious and constantly push the creative limits of myself, our team and our clients to emotionally connect with audiences at every event. You work directly with clients and internal teams to guide the development of strategic and creative ideas and solutions. Your focus is on overall creative strategy, customer journey and how our creative will deliver results for various events: trade shows, launch events, lifestyle events, sports and entertainment, conferences and PR opportunities.

Requirements

Minimum of four year degree in Design, Advertising, Theater or related creative discipline
Minimum 10 years industry experience or related creative process experience combining strategy, content, message with creative deliverables.
Strong written, verbal and presentation skills required.
Ability to lead, motivate and inspire the creative team, while keeping the creative process in alignment with GPJ business goals and objectives

Nice To Haves

Event and Experience Design expertise desirable.

Responsibilities

Supervise account-based creative teams day-to-day to ensure their success
Manage 1-4 direct reports and invest in their career path, growth and development
Collaborate in NBD efforts, developing mind-blowing ideas and pitching to success
Contribute to creative and agency culture, inspiring teams to do their best work
Collaborate with creative leadership to create high-quality, strategic presentations that exceed client expectations through copywriting, sketches, renders, mock-ups, and presentations
Excel at managing team workload and meeting tight deadlines
Lead planning and strategy sessions resulting in clear creative briefs
Lead project creative teams, overseeing work and ensuring execution is consistent and of the highest quality output
Work closely with Creative leadership to establish agency best practices and standard ensuring our leadership within the industry
Push the development of multiple concepts and solutions to meet client objectives, while also understanding impact to the larger business and GPJ
Develops personal client relationships that inspires them and manages expectations
Collaborate with IP, graphics production, fabrication and creative tech to set agency standards and solve design and budgetary challenges while maintaining design and brand integrity. Always find a way to make it work.
Oversee account-based creative teams, while partnering closely with strategy, production, and accounts
Deliver unique and authentic experiences for our clients
Partner with clients and senior team members across departments to heighten a brand’s significance and performance
Adeptly contribute to and oversees the concept, design and development of pitch presentations and concepts for new business and existing clients
Lead the development of new ideas and creative design solutions across multiple brands and initiatives
Partner with IP, account, GFX Production and Fabrication to set agency standards for work and define best practices for use across all accounts
Maintain project budgets and tracks allocated hours to ensure profitability of the creative team – in partnership with Creative Project Managers and Account Teams
An advocate who represents the agency with integrity and confidence with clients and at industry events