Freelance Creative Director, Writing

VSA Partners

About The Position

VSA is seeking a strategic, conceptually strong Creative Director of Writing to lead writers, designers, and art directors in developing integrated campaign ideas and delivering high-quality creative work. The role spans digital- and social-first campaigns through large-scale 360 campaigns, across industries ranging from technology to consumer brands. The Creative Director will provide creative direction, lead teams through ideation and execution, and contribute as a writer, including developing scripts and other campaign content. The position works closely with copywriters, designers, strategists, project managers, production teams, and clients. It involves understanding client goals and translating them into persuasive creative deliverables; presenting concepts and explaining their strategic rationale; and supporting account growth and new-business pitches. The role also oversees multiple campaigns and deliverables, helps maintain quality and consistency across platforms, and mentors junior staff as needed. VSA is a strategy and design agency with integrated capabilities in branding, advertising, data science, and technology. It is a founding agency of Meet The People and has worked with organizations including Google, Nike, and IBM. VSA states that it is an equal opportunity employer committed to an inclusive and equitable environment.

Requirements

10 or more years of creative writing experience, preferably in an agency setting.
A robust portfolio of integrated campaign work spanning print, digital, and experiential for B2B and B2C brands.
At least 3 years of team-management experience.
Proven ability to lead and inspire creative teams, provide direction and feedback, and foster collaboration.
Ability to synthesize client briefs, strategic objectives, and market insights into innovative campaign executions.
Strong verbal and written communication skills for client presentations, team coordination, and internal collaboration.
Comfort with sophisticated writing assignments, styles, and subject areas.
Ability to manage multiple projects simultaneously, with strong organizational skills and attention to detail.
Familiarity with project-management tools such as Slack, Google Suite, and Workamajig.

Responsibilities

Develop and execute high-impact, persuasive content for integrated campaigns, including print, social media, paid search, video advertising, and influencer marketing.
Establish and maintain creative direction and a consistent message across client projects.
Lead creative teams through ideation, design, and execution.
Collaborate with copywriters, designers, strategists, project managers, and production teams to deliver work that meets the creative brief.
Lead brainstorming sessions and provide constructive feedback.
Facilitate communication and idea flow between the creative team and internal stakeholders.
Engage with clients to understand their vision, business goals, products, and services, and translate these into creative deliverables.
Present creative concepts and campaigns to clients and internal teams, explaining decisions and strategic rationale.
Identify growth opportunities in existing accounts and collaborate with client-facing teams to develop client relationships.
Represent the creative team in new-business presentations and pitches, showcasing VSA’s copywriting capabilities and approach to campaign work.
Help identify new-business opportunities and contribute to agency growth strategy.
Coordinate across teams to meet deadlines and production quality standards.
Oversee multiple campaigns and ensure consistent, high-quality execution across platforms and media.
Mentor junior staff and provide feedback to support their development as needed.
Identify tools, resources, and processes that can improve creative efficiency and team performance.
Write campaign materials, including scripts, and contribute directly to creative work.