Creative Director of Copy

Twin Health

16h • $190,000 - $205,000 • Remote

About The Position

Twin Health is seeking a Creative Director, Copy to lead the voice and written content for the company. This role will be responsible for setting the standard for Twin's written voice, building a system for consistent execution by a growing team, and personally handling high-stakes copy for major brand moments. The position reports to the Sr. Director, Brand & Experience and is a leadership role, acting as a delegate and backup for that director. The Creative Director, Copy will directly lead a small, growing writing team (Member writer, B2B writer, and a flexible B2B/B2C support writer) while also being a hands-on writer for critical pieces like brand manifestos and executive messaging.

Requirements

• 7+ years in copywriting or content strategy, including experience leading or mentoring other writers
• Meaningful percentage of experience in healthcare, health tech, or another complex, regulated buyer environment (benefits, fintech, etc.), where you've had to write with the support and approval of a clinical/legal review
• A portfolio that shows real range — consumer/emotional writing and B2B/executive writing
• Experience translating brand strategy and voice guidelines into a working system a team can execute against, not just a personal style.
• Comfortable as both a working writer and a people leader — this role edits and writes, it doesn't only manage.
• Strong judgment on when to hold the line on brand voice and when to flex for audience or channel.
• Experience driving alignment and quality across teams you don't directly manage — getting Product Marketing, BD, and campaign owners to route content through you without it feeling like a bottleneck.
• Experience partnering cross-functionally with Product Marketing, Design, and clinical/legal reviewers on regulated or claims-sensitive content.
• Comfortable operating as a leadership-team delegate — able to represent brand voice decisions on someone else's behalf, not just your own work.

Nice To Haves

• Experience building or running a formal brand voice/style guide.
• Executive ghostwriting or founder-voice experience.
• Familiarity with claims/clinical review processes in a regulated industry.
• Experience mentoring writers from junior to senior levels.

Responsibilities

• Own Twin's voice and tone across every audience (member, employer, health plan, broker/consultant, unions) and keep the Voice & Language Guide alive as the team and the brand evolve.
• Act as Twin's narrative through-line: the steward who catches it when a piece of content is technically on-brief but doesn't actually hold up, and who prevents narrative drift as the company and the team scale.
• Own the overarching content calendar for brand and editorial voice across all channels and audiences so there's a single point of editorial visibility across everything shipping, not just what the direct writing team produces.
• Apply a structured editorial plan to significant content before it ships: audience, goal, narrative arc (opening/middle/close), optimization approach, and key points, not just a final voice pass.
• Lead, mentor, and grow Twin's copywriters (Member and B2B), building their judgment so they can make brand-right calls independently, not just execute a brief.
• Distribute workload and priorities across the writing team as it grows, so no single writer is the bottleneck for an entire audience.
• Write and edit personally where the brand's voice is most exposed: brand manifestos, executive thought leadership, and campaign centerpieces.
• Partner with the Sr. Director, Brand & Experience and Product Marketing to translate brand strategy and positioning into copy standards the team can execute against, and serve as their delegate on voice/copy decisions when needed.
• Operate as the cross-functional owner that other teams (Product Marketing, BD/Sales, and campaign owners, including brand and social content) route content through for a final voice and coherence check, without needing direct authority over their teams to make that work.
• Review and elevate the team's work before it ships: the difference between technically on-brief and sounding like Twin.
• A shared creative remit with the design leadership counterpart (Senior Design Creative/ACD), and weigh in on the visual system, not just the words, so copy and design ship as one holistic voice, one look and feel, not two separate reviews.
• Build repeatable systems (style guides, review workflows, onboarding for new writers) so quality doesn't depend on any one person's memory.
• Other duties as assigned

Benefits

• Competitive compensation package in line with leading technology companies
• A remote and accomplished global team
• Opportunity for equity participation
• Unlimited vacation with manager approval
• 16 weeks of 100% paid parental leave for delivering parents
• 8 weeks of 100% paid parental leave for non-delivering parents
• 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family
• Health Savings Account and Flexible Spending Account options
• 401k retirement savings plan

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed