Creative Director, Marketing

Vera Bradley • New York, NY

19h • Onsite

About The Position

The Creative Director, Marketing will set and lead the marketing creative vision for Vera Bradley, delivering culturally relevant, performance‑driven work across Brand, Outlet, Wholesale, as well as the end‑to‑end customer journey. This role requires strong campaign concepting and storytelling skills, translating culturally resonant trends into creative that drives engagement, customer acquisition, and measurable business impact. This leader will be passionate about evolving a multigenerational heritage brand forward—ensuring a new generation discovers, connects with, and develops a love for Vera Bradley—while maintaining relevance for our loyal core customer. As a strategic leader, the Creative Director connects creative vision to commercial strategy, helping drive progress against key brand and business KPIs and ROI. This role reports to the Head of Marketing and leads the creative team within the Marketing organization. Ideal candidates would be based in New York, New York or Chicago, Illinois.

Requirements

• Bachelor’s degree in Art, Marketing or related field
• 10+ years of experience leading creative work within in‑house teams and/or agency environments, ideally supporting an omnichannel brand.
• 5+ years of experience leading a creative team with hands‑on involvement in team development.
• Experience working in a fast‑paced retail environment, including peak seasons that require high‑volume creative output and rapid execution.
• Strong knowledge of creative, marketing, and eCommerce best practices, and how marketing channels drive engagement and conversion.
• Exceptional concepting and storytelling skills, with the ability to translate ideas into compelling creative.
• Ability to interpret customer insights and leverage them to evolve creative strategy and execution.
• Collaborative while able to influence, lead and build productive teams and cross-functional relationships.
• Ability to develop rapport and credibility with senior management and others across the organization.
• Proven leadership and managerial skills with the ability to provide performance related feedback.

Responsibilities

• Lead all creative work across Brand, Outlet, and Wholesale, ensuring cohesive yet differentiated execution aligned to company strategy.
• Evolve a heritage brand by balancing continuity for the core customer with culturally relevant creative that resonates with a younger audience.
• Develop and lead a social‑first creative team.
• Narrate, articulate visually and evolve the brand expression, especially through the turnaround, through tone of voice, graphics, models & styling and overall impact that addresses diversity but hits customer and brand bullseye.
• Stay ahead of industry, competitive brand markers and cultural trends and emerging technologies, applying them to continuously advance creative output, process, and ways of working.
• Partner with outside agencies to accelerate evolution and fill gaps, having foresight in budget and planning cycles.
• Own the creative process and lead the team, ensuring high‑quality, on‑time delivery of campaigns.
• Translate creative strategy into end‑to‑end campaign concepts, influencing and playing into the media plan, setting and guiding creative direction across digital and offline channels from insight through launch.
• Develop creative campaigns anchored in brand storytelling that drive engagement and conversion beyond paid media alone.
• Articulate concepts to translate across digital, stores, pop-ups, wholesale pop-ins, wholesale and marketplaces, with relevance both domestically and internationally.
• Design collaboration opportunities to secure business when necessary and execute across different customer groups and platforms.
• Connect creative strategy to commercial outcomes, driving progress against key business KPIs and ROI.
• Balance brand storytelling and promotional priorities to deliver both brand equity and performance outcomes.
• Partner with Brand Marketing to influence campaign briefs that tap into cultural relevancy and industry trends.
• Build a performance‑focused creative capability in partnership with Growth Marketing, enabling customer acquisition through high‑impact creative.
• Partner cross‑functionally with Brand Marketing, Lifecycle Marketing, Merchandising, Product Design, and Visual Merchandising and Digital Head to support seasonal priorities.

Benefits

• Medical plan options including both a HDHP/HSA plan and a PPO plan
• Dental
• Vision
• Flexible spending accounts
• Employer provided 2X your salary in life insurance
• Accidental Death and Disability insurance
• Voluntary life insurance for you, your spouse and your children
• Short-term disability
• Long-term disability
• 401k with generous company match, immediate vesting (age and service requirement)
• Strong line up of professionally managed funds
• Safe-harbor plan design
• Earn up to 3 weeks of paid time off in your first year of employment with opportunity to earn more
• 9 paid holidays a year
• Paid bereavement leave
• Voluntary Time Off
• Access to a variety of financial, physical, and mental wellness experts
• Employee Assistance Program with access to work/life wellness support including no cost unlimited telephonic counseling services
• Opportunities for leadership development, skill development and career advancement
• Generous employee discount on Vera Bradley products
• Bonus opportunity
• Identity protection
• Legal services
• Pet insurance
• Cell phone discount
• Employee referral bonus
• Annual birthday gift
• DailyPay
• Corporate fitness facility
• Individual policies through Aflac

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 501-1,000 employees