Director, Creative Product Marketing

USAA•San Antonio, NC

6h•Hybrid

About The Position

USAA is seeking a Director, Creative Product Marketing to lead a high-performing team of creative specialists. This role is responsible for developing breakthrough campaigns and differentiated creative that bring USAA’s products to life for members. The position sets the creative vision, ensures delivery of high-quality, on-brief work, and fosters a culture of creative excellence. The Director will build strong partnerships across Marketing and the broader organization, collaborating with internal teams, external agencies, and senior stakeholders to shape effective creative solutions aligned with business priorities. Key responsibilities include driving clarity on objectives, prioritizing work for maximum impact, and building capabilities for a best-in-class creative organization. In partnership with Product, Brand, and UX leadership, this role ensures a cohesive and consistent design system and brand experience across the member journey. The role requires an individual to be in the office 4 days per week and can be based in San Antonio, TX, Plano, TX, Phoenix, AZ, Charlotte, NC, Colorado Springs, CO, Tampa, FL, or Chesapeake, VA. Relocation assistance is not available.

Requirements

Bachelor's degree; OR 4 years of relevant education and/or experience.
8 years of relevant work experience including hands-on experience in developing and managing creatives.
3 years of people leadership experience in building, managing and/or developing high-performing teams required.
Ability to coach and guide a team to excel in the skills and responsibilities required to be successful in their roles.
Proficient in collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals.
Strong business acumen in the areas of business operations, industry practices, and emerging trends.
Ability to create and articulate a vision, along with a creative strategy, for products - ability to develop a look-and-feel for fin serv products.
Ability to lead the team in creating a test-and-learn agenda, analyze and interpret test data, and create new hypotheses through customer and competitor insights.
Proficiency in Product Marketing, including understanding of specific laws and rules that govern consumer products.
Effective communication skills (verbal and written) with the ability to adjust communication style based on the audiences.
Strong analytical skills with the ability to analyze and evaluate information.
Ability to exercise appropriate judgment by using information and knowledge to make timely, effective decisions.
Ability to work independently and with minimal supervision.
Ability to adjust scope or resources as appropriate, mitigating potential risk to projects.

Nice To Haves

Domain expertise in P&C insurance or financial services, with a strong understanding of regulated industries and performance-driven growth environments.
Proven track record of leading high-impact, cross-channel creative execution, particularly across paid social and online video, with deep fluency in platform nuances and optimizing creative for channel-specific performance.
Demonstrated ability to design and operationalize disciplined test-and-learn agendas, using data and insights to continuously refine creative strategy and unlock incremental performance gains.
Expertise in full-funnel marketing optimization, leveraging creative as a primary performance lever to drive engagement, conversion, and throughput across the customer journey.
Strong leadership experience with a history of building, managing, and developing high-performing teams, fostering a culture of accountability, creativity, and continuous improvement.

Responsibilities

Directs the development and implementation of the creative and marketing communication strategy, campaign ideas, marketing communication plans, and the development, creation, and optimization of campaign assets for supported products.
Applies expert knowledge of business drivers, consumer, customer, and channel trends, and insights to lead the marketing communications strategy for each product.
Supports the creative marketing budget and oversees relationships with external agencies to ensure business objectives are achieved efficiently.
Seeks innovative ways to continuously build product presence through best-in-class creative assets; recommends new trends and positioning opportunities to drive marketing efficiency.
Provides input to the future strategy and growth plans for all products within their purview.
Directs and is accountable for outcomes through an agile marketing process.
Directs the process and timeline for delivering integrated marketing plans from business review through activation and optimization.
Directs the delivery of an Integrated Marketing Communications Plan (IMCP) and manages the development of activation (creative) briefs.
Contributes to the development of the Brand Strategic Positioning.
Maintains knowledge in product-related regulations, and risk and compliance requirements.
Keeps the USAA brand and the mission to serve the military community at the forefront of creative marketing assets.
Attracts, develops, expands, and retains high-performing teams of marketing professionals that deliver outcomes and key results.
Cultivates talent through coaching and training.
Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.