Creative Director - Direct Response

MM Coaching Limited

5h•Remote

About The Position

Marriage Reset (MM Coaching Limited) is a rapidly growing company that helps men save their marriages through results-oriented online coaching. We have experienced significant growth and are expanding quickly, focusing on both client success and team development in a high-performance, positive environment. We are seeking an experienced Creative Director (Copy-led) to co-lead the company’s voice and messaging with our Co-Founder. This role will be responsible for copy and creative direction across all customer touchpoints, aiming to drive measurable improvements in conversions, revenue, and audience engagement. The Creative Director will work closely with the Co-Founder as the Copy Chief and Creative Lead, collaborating with the Growth/Media team on creative testing and directing the Creative Production team (copywriters, designers, and video editors) to ensure high standards of execution.

Requirements

7 years of professional direct-response copywriting experience in high-ticket online education, coaching, or other services.
Proven track record building $1M+ high-ticket funnels (book-a-call, webinar, VSL).
Proven track record conducting voice-of-customer research and creating high-converting angles.
Experience managing the creative QA process with final approval ownership.
Experience utilizing AI tools to increase output without sacrificing quality.
Proven track record of managing team members - comfortable hiring, onboarding and offboarding when needed.
Experience owning creative direction across the entire company and marketing channels.
Must have personally developed: Hooks, Lead mechanisms, Objection stacks, Offer positioning, Conversion flow logic.
Able to capture, protect, and elevate a founder-led brand voice.
Highly analytical and optimization-focused.
Confident giving direct, constructive, and data-driven feedback.
Detail-oriented, with strong QA instincts.
Comfortable with platform standards and responsible claims for marketing content.
Clear, reliable communicator with strong async habits (Slack/Loom).

Nice To Haves

First-hand experience of long-term marriage dynamics (helps you write with nuance for our audience).

Responsibilities

Own and optimize all company messaging and creative strategy across the funnel, ensuring high conversion rates, consistent brand voice, and predictable performance.
Own messaging strategy and copy architecture across the funnel (cold traffic → conversion).
Develop campaign concepts, hooks, angles, and creative strategy for evergreen and launches.
Build scalable systems: Brand Voice Playbook, frameworks, templates, SOPs.
Write and edit performance copy: paid ads, landing pages, VSL/webinar scripts, email sequences, YouTube scripts.
Review and refine founder-created content with strategic edits and feedback.
Create frameworks/templates that make copy production scalable and consistent.
Brief and direct copywriters/video editors (you won’t design/edit, but you direct execution and potentially rehire if necessary).
Maintain creative vision, quality, and speed across outputs.
Run reviews and provide clear, actionable feedback to contractors.
Build and maintain the Brand Voice Playbook and messaging guidelines.
Own QA and final approvals across all channels (proofing, links, formatting, tone, claims checks).
Final sign-off before anything publishes.
Partner with Media Buyer to test and iterate based on performance data (CTR, CVR, VSL watch time, booking rate, revenue per lead/call).
Conduct voice-of-customer research and translate insights into messaging that converts.