Creative Director- Copywriter

We Are Rosie • Los Angeles, CA

6d • $4,680 - $4,680 • Onsite

About The Position

The client is growing out their wireless business and needs a Creative Director with brand management experience to help lead that shift through a rebrand. This is a hands-on creative role, not a management-only one. The person in this seat needs to have personally originated standout creative concepts, copy, and campaign ideas earlier in their career, for brands that had to win on the strength of the idea rather than budget. This isn't someone who has only briefed, managed, or approved that kind of work; it's someone who can still do it themselves when it counts. Ideal backgrounds include copywriters who've worked at genuinely innovative companies and can point to work they personally shaped. This person will sit on the creative pod and work closely with the client's creative agencies to get top-tier work out the door. They'll oversee both performance-driven campaigns (DR, bottom of funnel) and brand creation campaigns (mid funnel, demand generating), with a stronger lean toward brand and demand creation, since that's where this business is investing right now.

Requirements

• 10+ years of experience, with real Creative Director or hands-on creative authorship credentials, not just brand or campaign management
• A portfolio of specific, personally originated work for scrappy and/or iconic brands, work that had to earn attention through idea quality, not big budgets- Must have this when you apply
• A background in copywriting or creative strategy, with a portfolio of ideas and copy you personally originated, not just directed
• Prior experience at innovative, idea-driven companies where the work had to win on quality of thinking rather than media spend
• Comfort operating at both ends of the spectrum: writing and concepting hands-on, and managing agency partners at a strategic level
• Brand management experience, ideally in a challenger or growth-stage context

Nice To Haves

• Mobile experience is a nice to have, not a requirement
• Subscription or tech background is a bonus
• Interest in AI is a plus. Deep AI background is not required or expected

Responsibilities

• Originate and shape sharp, culturally relevant creative concepts and copy yourself, not just brief them out to others
• Take a product brief and turn it into a strong creative brief the agency can run with, and be hands-on enough to shape the idea itself when needed
• Guide and shape creative work, including giving feedback on design and jumping in to write or punch up a line of copy to get something over the line
• Manage agency relationships and hold the bar for top-tier creative
• Bring brand management discipline to the role: keep the brand consistent, understand its voice deeply, and work effectively with vendors and partners
• Balance performance marketing priorities with the need to build brand awareness for a challenger product going up against major national carriers

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed